Popsa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Popsa’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Popsa.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Popsa
App Name : Popsa
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Popsa International Limited
Publisher : PhotoGrid - Pic Collage Maker,Fotor - Photo Editor & Collage,漢字筆順 FVN,WordWhizzle Search,Sketches Switch -Color Pencil Picture Swap Drawing,学画画钉设计,MySQL QueryDB Client
Total creative ads during the time period : 1,452
Duration : 1,913
Popularity : 211,339
2. Popsa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Popsa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Popsa in the recent period. As of 2020-09-04, among the Popsa‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 65.22%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 17.39%, Carousel category’s proportion is 17.39%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Popsa’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 35.82%,
Instagram’s proportion is 23.46%,
Messenger’s proportion is 23.31%,
Audience Network’s proportion is 14.94%,
Google Ads(Admob)’s proportion is 2.47%.
In the date of 2020-09-04, Popsa‘s network with the most ads is Facebook and its proportion is 30.43%.
3. Top 3 Ad Creative Analysis of Popsa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Popsa. We can see some advertising trends.
Top 1 Ad Creative of Popsa
Ad Details ：
Headline ：Fotobøker på 5 minutter
Text ：
Top 2 Ad Creative of Popsa
Ad Details ：
Headline ：Fotobøker på 5 minutter
Text ：
Top 3 Ad Creative of Popsa
Ad Details ：
Headline ：Fotolibri in 5 minuti
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 301 | 301 | 212 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 400 x 400 | 720 x 900 | 720 x 900 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Luxembourg,Norway,Germany,Italy,France,Denmark,Switzerland,United Kingdom,Austria,Ireland,United States | Denmark,Luxembourg,Germany,Ireland,Italy,Austria,France,United Kingdom,United States,Switzerland,Norway | Austria,Denmark,Portugal,Ireland,Luxembourg,Sweden,Netherlands,Norway,Spain,Finland,Poland,France,Italy,Germany,United States,Switzerland,United Kingdom |
| Language | Norwegian | Norwegian | Italian |
Through the above analysis, we can see that the most effective channel for Popsa in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Popsa’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Popsa, you can click the app name below to view related reports.