Popsa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Popsa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Popsa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Popsa
App Name : Popsa
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Messenger
Developer : Popsa
Publisher : Instagram,Facebook,Play Canasta and Burraco,SuperPhoto - Photo Effects & Filters,CutOut Studio,PhotoGrid Video Collage maker
Total creative ads during the time period : 4,419
Duration : 2,105
Popularity : 534,913
2. Popsa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Popsa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Popsa in the recent period. As of 2021-03-15, among the Popsa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 97.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 2.25%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Popsa's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.64%,
Instagram's proportion is 26.48%,
Messenger's proportion is 20.98%,
Audience Network's proportion is 20.89%,
Google Ads(Admob)'s proportion is 0.01%.
In the date of 2021-03-15, Popsa‘s network with the most ads is Facebook and its proportion is 24.72%.
3. Top 3 Ad Creative Analysis of Popsa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Popsa. We can see some advertising trends.
Top 1 Ad Creative of Popsa
Ad Details ：
Headline ：Fotolibri in 5 minuti
Text ：Alcune foto di famiglia sono troppo speciali per lasciarle sul telefono… Scarica l'app ora e ricevi uno sconto del 20%!
Top 2 Ad Creative of Popsa
Ad Details ：
Headline ：Fotobøker på 5 minutter
Text ：
Top 3 Ad Creative of Popsa
Ad Details ：
Headline ：Fotolibri in 5 minuti
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 423 | 268 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 900 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Poland,United States,Spain,Italy,Switzerland,Denmark,Luxembourg,Germany,Finland,Austria,Ireland,Sweden,Portugal,France,Netherlands,United Kingdom,Norway | Italy,Luxembourg,Austria,Ireland,Switzerland,Denmark,Germany,France,United Kingdom,United States,Norway | France,Finland,Germany,Netherlands,United Kingdom,Luxembourg,Poland,Switzerland,United States,Norway,Ireland,Spain,Italy,Sweden,Denmark,Portugal,Austria |
| Language | Italian | Norwegian | Italian |
Through the above analysis, we can see that the most effective channel for Popsa in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Popsa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Popsa, you can click the app name below to view related reports, or you can find more info in ASOTools.