Popsa Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Popsa’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Popsa.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Popsa

App Name : Popsa



OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Popsa International Limited

Publisher : PhotoGrid - Pic Collage Maker,Fotor - Photo Editor & Collage,漢字筆順 FVN,WordWhizzle Search,Sketches Switch -Color Pencil Picture Swap Drawing,学画画钉设计,MySQL QueryDB Client

Total creative ads during the time period : 1,452

Duration : 1,913

Popularity : 211,339

2. Popsa’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Popsa in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Popsa in the recent period. As of 2020-09-04, among the Popsa‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 65.22%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 17.39%, Carousel category’s proportion is 17.39%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Popsa’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 35.82%,

Instagram’s proportion is 23.46%,

Messenger’s proportion is 23.31%,

Audience Network’s proportion is 14.94%,

Google Ads(Admob)’s proportion is 2.47%.

In the date of 2020-09-04, Popsa‘s network with the most ads is Facebook and its proportion is 30.43%.

3. Top 3 Ad Creative Analysis of Popsa

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Popsa. We can see some advertising trends.

Top 1 Ad Creative of Popsa

Ad Details :

Headline :Fotobøker på 5 minutter

Text :

Top 2 Ad Creative of Popsa

Ad Details :

Headline :Fotobøker på 5 minutter

Text :

Top 3 Ad Creative of Popsa

Ad Details :

Headline :Fotolibri in 5 minuti

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 301 301 212
Popularity 999 999 998
Dimensions 400 x 400 720 x 900 720 x 900
Creative Type Video Video Video
Network Audience Network Audience Network Audience Network
Related Ads 1 1 1
Countries Luxembourg,Norway,Germany,Italy,France,Denmark,Switzerland,United Kingdom,Austria,Ireland,United States Denmark,Luxembourg,Germany,Ireland,Italy,Austria,France,United Kingdom,United States,Switzerland,Norway Austria,Denmark,Portugal,Ireland,Luxembourg,Sweden,Netherlands,Norway,Spain,Finland,Poland,France,Italy,Germany,United States,Switzerland,United Kingdom
Language Norwegian Norwegian Italian

Through the above analysis, we can see that the most effective channel for Popsa in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Popsa’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Popsa, you can click the app name below to view related reports.