Popsa Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Popsa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Popsa.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Popsa

App Name : Popsa



OS : iOS

Network : Facebook,Google Ads(Admob),Messenger

Developer : Popsa

Publisher : Instagram,Facebook,Play Canasta and Burraco,SuperPhoto - Photo Effects & Filters,CutOut Studio,PhotoGrid Video Collage maker

Total creative ads during the time period : 4,419

Duration : 2,105

Popularity : 534,913

Check ASO Keywords of Popsa

2. Popsa’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Popsa in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Popsa in the recent period. As of 2021-03-15, among the Popsa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 97.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 2.25%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Popsa's the proportion of networks impressions are placed like this:

Facebook's proportion is 31.64%,

Instagram's proportion is 26.48%,

Messenger's proportion is 20.98%,

Audience Network's proportion is 20.89%,

Google Ads(Admob)'s proportion is 0.01%.

In the date of 2021-03-15, Popsa‘s network with the most ads is Facebook and its proportion is 24.72%.

3. Top 3 Ad Creative Analysis of Popsa

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Popsa. We can see some advertising trends.

Top 1 Ad Creative of Popsa

Ad Details :

Headline :Fotolibri in 5 minuti

Text :Alcune foto di famiglia sono troppo speciali per lasciarle sul telefono… Scarica l'app ora e ricevi uno sconto del 20%!

Top 2 Ad Creative of Popsa

Ad Details :

Headline :Fotobøker på 5 minutter

Text :

Top 3 Ad Creative of Popsa

Ad Details :

Headline :Fotolibri in 5 minuti

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 257 423 268
Popularity 999 999 999
Dimensions 720 x 900 400 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 1 1 1
Countries Poland,United States,Spain,Italy,Switzerland,Denmark,Luxembourg,Germany,Finland,Austria,Ireland,Sweden,Portugal,France,Netherlands,United Kingdom,Norway Italy,Luxembourg,Austria,Ireland,Switzerland,Denmark,Germany,France,United Kingdom,United States,Norway France,Finland,Germany,Netherlands,United Kingdom,Luxembourg,Poland,Switzerland,United States,Norway,Ireland,Spain,Italy,Sweden,Denmark,Portugal,Austria
Language Italian Norwegian Italian

Through the above analysis, we can see that the most effective channel for Popsa in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Popsa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Popsa, you can click the app name below to view related reports, or you can find more info in ASOTools.