ZALORA - Fashion Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZALORA - Fashion Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZALORA - Fashion Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZALORA - Fashion Shopping
App Name : ZALORA - Fashion Shopping
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Zalora South East Asia Pte Ltd
Publisher : True Mobile Caller ID Locator & Call Blocker,Treehouse Table,Universal Email App,Korean Food Recipes - 10k Recipes,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,Photo Editor & Pic Collage - Sweet Selfie Camera,Tandem Language Exchange: Speak & learn languages,Talkray - Free Calls Texts
Total creative ads during the time period : 10,000
Duration : 2,415
Popularity : 2,800,968
Check ASO Keywords of ZALORA - Fashion Shopping
2. ZALORA - Fashion Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZALORA - Fashion Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZALORA - Fashion Shopping in the recent period. As of 2021-03-15, among the ZALORA - Fashion Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ZALORA - Fashion Shopping's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, ZALORA - Fashion Shopping‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ZALORA - Fashion Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZALORA - Fashion Shopping. We can see some advertising trends.
Top 1 Ad Creative of ZALORA - Fashion Shopping
Ad Details ：
Headline ：ZALORA | 休閑運動服飾
Text ：
Top 2 Ad Creative of ZALORA - Fashion Shopping
Ad Details ：
Headline ：LUNA Malaysia
Text ：Top Model Secret for Everyday Confident and Success #makeyourrunway
Top 3 Ad Creative of ZALORA - Fashion Shopping
Ad Details ：
Headline ：LUNA Malaysia
Text ：Top Model Secret for Everyday Confident and Success #makeyourrunway
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 293 | 316 | 331 |
| Popularity | 999 | 998 | 998 |
| Dimensions | 400 x 400 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 3 |
| Countries | Macau,Hong Kong | Malaysia,United States,Canada,United Kingdom,Australia | Malaysia,Canada,United Kingdom,United States,Australia |
| Language | Chinese (Traditional) | English | English |
Through the above analysis, we can see that the most effective channel for ZALORA - Fashion Shopping in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free ZALORA - Fashion Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZALORA - Fashion Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.