ZALORA - Fashion Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZALORA - Fashion Shopping’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZALORA - Fashion Shopping.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZALORA - Fashion Shopping
App Name : ZALORA - Fashion Shopping
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Zalora South East Asia Pte Ltd
Publisher : True Mobile Caller ID Locator Call Blocker,Treehouse Table,Universal Email App,Korean Food Recipes - 10k Recipes,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,Sweet Selfie Camera:Beauty cam,photoselfie editor,Tandem Language Exchange: Speak learn languages,Talkray - Free Chats Calls
Total creative ads during the time period : 162,211
Duration : 2,226
Popularity : 2,097,426
2. ZALORA - Fashion Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ZALORA - Fashion Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZALORA - Fashion Shopping in the recent period. As of 2020-09-07, among the ZALORA - Fashion Shopping‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 5.88%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 23.53%, Carousel category’s proportion is 70.59%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, ZALORA - Fashion Shopping’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 53.46%,
Audience Network’s proportion is 23.27%,
Instagram’s proportion is 11.67%,
Messenger’s proportion is 11.61%,
’s proportion is .
In the date of 2020-09-07, ZALORA - Fashion Shopping‘s network with the most ads is Facebook and its proportion is 82.35%.
3. Top 3 Ad Creative Analysis of ZALORA - Fashion Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZALORA - Fashion Shopping. We can see some advertising trends.
Top 1 Ad Creative of ZALORA - Fashion Shopping
Ad Details ：
Headline ：Adidas Special Price
Text ：Adidas harga spesial hanya di ZALORA! ✓ Produk 100% original ✓ Gratis 30 hari pengembalian Tunggu apa lagi. Belanja sekarang!
Top 2 Ad Creative of ZALORA - Fashion Shopping
Ad Details ：
Headline ：Nike Up to 30% Off
Text ：Nike diskon hingga 30% hanya di ZALORA! ✓ Produk 100% original ✓ Gratis 30 hari pengembalian Tunggu apa lagi. Belanja sekarang!
Top 3 Ad Creative of ZALORA - Fashion Shopping
Ad Details ：
Headline ：ZALORA | 運動品牌低至5折
Text ：ASIA'S ONLINE SHOPPING FASHION DESTINATION ZALORA is Asia’s Online Fashion Destination and the leading name when it comes to shopping with style, carrying an ever-expanding line of local and international brands tailored for consumers in Asia just like you. From day dresses to shoes and heels, bea...
Basic Info of Top 3 Ad Creative
|Dimensions||800 x 800||800 x 800||800 x 800|
Through the above analysis, we can see that the most effective channel for ZALORA - Fashion Shopping in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ZALORA - Fashion Shopping’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZALORA - Fashion Shopping, you can click the app name below to view related reports.