Popular Science Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Popular Science's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Popular Science.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Popular Science
App Name : Popular Science
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Bonnier Corp
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Facebook,Crazy Kitty Cat Salon,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Frozen Food Maker Game
Total creative ads during the time period : 588
Duration : 842
Popularity : 81,959
Check ASO Keywords of Popular Science
2. Popular Science’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Popular Science in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Popular Science in the recent period. As of 2021-03-11, among the Popular Science‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Popular Science's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-11, Popular Science‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Popular Science
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Popular Science. We can see some advertising trends.
Top 1 Ad Creative of Popular Science
Ad Details ：
Headline ：Improve your smartphone life in 20 minutes
Text ：#16: Switch to a dark theme to give your eyes a rest. Find the other 19 tips on improving your smartphone experience in the link below:
Top 2 Ad Creative of Popular Science
Ad Details ：
Headline ：Wild turkeys are in trouble
Text ：After a huge comeback, wild turkey populations are dropping around the eastern United States.
Top 3 Ad Creative of Popular Science
Ad Details ：
Headline ：Unlock all 24 of Rosetta Stone's Languages & More in This App Bundle
Text ：Read more, learn a language, and browse privately. Make the most out of social distancing with lifetime access to Rosetta Stone.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 315 | 525 | 275 |
| Popularity | 999 | 999 | 973 |
| Dimensions | 1200 x 628 | 1200 x 630 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United States | Australia,Canada,United States,United Kingdom | Maldives |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Popular Science in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Popular Science's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Popular Science, you can click the app name below to view related reports, or you can find more info in ASOTools.