PostNL Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PostNL’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PostNL.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PostNL

App Name : PostNL



OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : PostNL Holding B.V.

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,MySQL QueryDB Client,Blue Light Filter,Talking Tom: ¡A por el oro!,TopBuzz: Notícias,Vídeos, GIFs,OLX Clasificados,MakeupPlus

Total creative ads during the time period : 593

Duration : 738

Popularity : 46,084

2. PostNL’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PostNL in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PostNL in the recent period. As of 2020-09-07, among the PostNL‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 60.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PostNL’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, PostNL‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PostNL

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PostNL. We can see some advertising trends.

Top 1 Ad Creative of PostNL

Ad Details :

Headline :Bekijk de video hier 👉

Text :

Top 2 Ad Creative of PostNL

Ad Details :

Headline :Bekijk de video hier 👉

Text :

Top 3 Ad Creative of PostNL

Ad Details :

Headline :Bekijk de video hier 👉

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 68 68 68
Popularity 430 428 428
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Netherlands Netherlands Netherlands
Language Dutch Dutch Dutch

Through the above analysis, we can see that the most effective channel for PostNL in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free PostNL’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PostNL, you can click the app name below to view related reports.