Pregnancy & Baby Tracker Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pregnancy & Baby Tracker’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pregnancy & Baby Tracker.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pregnancy & Baby Tracker

App Name : Pregnancy & Baby Tracker


Pregnancy & Baby Tracker-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Everyday Health, Inc.

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,SmartNews: World Breaking News,Video Editor with Music Star,开箱模拟器 for 皇室战争,OLX Clasificados,GulogGratis: Køb & sælg,MakeupPlus

Total creative ads during the time period : 25

Duration : 1,405

Popularity : 6,585

2. Pregnancy & Baby Tracker’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pregnancy & Baby Tracker in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pregnancy & Baby Tracker in the recent period. As of 2020-09-06, among the Pregnancy & Baby Tracker‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Pregnancy & Baby Tracker’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 32.26%,

Audience Network’s proportion is 22.83%,

Messenger’s proportion is 22.56%,

Instagram’s proportion is 22.34%,

’s proportion is .

In the date of 2020-09-06, Pregnancy & Baby Tracker‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Pregnancy & Baby Tracker

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pregnancy & Baby Tracker. We can see some advertising trends.

Top 1 Ad Creative of Pregnancy & Baby Tracker

Ad Details :

Headline :Install What to Expect for FREE today!

Text :Join millions of moms and start tracking your baby's growth with the #1 Pregnancy App!

Top 2 Ad Creative of Pregnancy & Baby Tracker

Ad Details :

Headline :Install What to Expect for FREE today!

Text :‎Track your baby’s growth with the top pregnancy app for moms-to-be! Chosen by over 15 million moms, this pregnancy tracker app from the world's most trusted pregnancy brand, "What to Expect When You're Expecting," guides you through pregnancy day-by-day and week-by-week. Simply enter your baby....

Top 3 Ad Creative of Pregnancy & Baby Tracker

Ad Details :

Headline :Get Daily Tips & Updates on Your Baby's Growth

Text :Track your baby's growth with What to Expect - the #1 pregnancy app! Install for FREE today!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 312 158 158
Popularity 887 633 602
Dimensions 1200 x 628
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 4 6 8
Countries United Kingdom,Australia,United States,Canada United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Pregnancy & Baby Tracker in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Pregnancy & Baby Tracker’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pregnancy & Baby Tracker, you can click the app name below to view related reports.