Prey Day: Survival Game Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Prey Day: Survival Game Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Prey Day: Survival Game Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Prey Day: Survival Game Online
App Name : Prey Day: Survival Game Online
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : AppLife Ltd
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,TopBuzz: Notícias,Vídeos, GIFs,Euro Truck Simulator 2017: Cargo Transporter Mania,游戏 - 六边形消除
Total creative ads during the time period : 2,686
Duration : 612
Popularity : 198,721
Check ASO Keywords of Prey Day: Survival Game Online
2. Prey Day: Survival Game Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Prey Day: Survival Game Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Prey Day: Survival Game Online in the recent period. As of 2021-03-14, among the Prey Day: Survival Game Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 65.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 34.95%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Prey Day: Survival Game Online's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.0%,
Instagram's proportion is 27.91%,
Audience Network's proportion is 22.24%,
Messenger's proportion is 21.85%,
's proportion is .
In the date of 2021-03-14, Prey Day: Survival Game Online‘s network with the most ads is Facebook and its proportion is 25.24%.
3. Top 3 Ad Creative Analysis of Prey Day: Survival Game Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Prey Day: Survival Game Online. We can see some advertising trends.
Top 1 Ad Creative of Prey Day: Survival Game Online
Ad Details ：
Headline ：Prey Day: Survival - Play now!
Text ：A post apocalyptic world... In 2020 the world saw an outbreak of an unknown infection that destroyed almost all the humans. :) 👣
🌟 Play for free now!
Top 2 Ad Creative of Prey Day: Survival Game Online
Ad Details ：
Headline ：Prey Day: Survival - Play now!
Text ：A post apocalyptic world... In 2020 the world saw an outbreak of an unknown infection that destroyed almost all the humans. :) 👣
🌟 Play for free now!
Top 3 Ad Creative of Prey Day: Survival Game Online
Ad Details ：
Headline ：Prey Day: Survival - Play now!
Text ：A post apocalyptic world... In 2020 the world saw an outbreak of an unknown infection that destroyed almost all the humans. :) 👣
🌟 Play for free now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 178 | 178 | 178 |
| Popularity | 991 | 990 | 964 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | Norway,United Kingdom,Switzerland,Denmark,Germany,France,Australia,United States,Russia,Canada,Portugal,Brazil,Netherlands,Vietnam,Turkey,Malaysia | Netherlands,France,Germany,Russia,Norway,Canada,Brazil,United Kingdom,Malaysia,Denmark,Vietnam,Switzerland,United States,Portugal,Turkey,Australia | Portugal,France,United States,Vietnam,Germany,Canada,Russia,United Kingdom,Australia,Switzerland,Malaysia,Brazil,Turkey,Denmark,Netherlands,Norway |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Prey Day: Survival Game Online in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Prey Day: Survival Game Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Prey Day: Survival Game Online, you can click the app name below to view related reports, or you can find more info in ASOTools.