PriceRunner Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PriceRunner's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PriceRunner.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PriceRunner
App Name : PriceRunner
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : PriceRunner
Publisher : Instagram,Facebook,每日杜阿对儿童 - 系列杜阿阿拉伯语录音是根据穆斯林的书,Flood–It!,POTO - Photo Collage Editor,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 315
Duration : 452
Popularity : 52,669
Check ASO Keywords of PriceRunner
2. PriceRunner’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PriceRunner in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PriceRunner in the recent period. As of 2021-03-16, among the PriceRunner‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PriceRunner's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.83%,
Instagram's proportion is 37.83%,
Messenger's proportion is 24.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, PriceRunner‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of PriceRunner
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PriceRunner. We can see some advertising trends.
Top 1 Ad Creative of PriceRunner
Ad Details ：
Headline ：Begynd at sammenligne smartere i dag
Text ：Vidste du, at du kan scanne stregkoden på de produkter, du vil købe, og se en prissammenligning direkte i vores app? Undgå at betale for meget.
Top 2 Ad Creative of PriceRunner
Ad Details ：
Headline ：Begynd at sammenligne smartere i dag
Text ：Vidste du, at du kan scanne stregkoden på de produkter, du vil købe, og se en prissammenligning direkte i vores app? Undgå at betale for meget.
Top 3 Ad Creative of PriceRunner
Ad Details ：
Headline ：Begynd at sammenligne smartere i dag
Text ：Vidste du, at du kan scanne stregkoden på de produkter, du vil købe, og se en prissammenligning direkte i vores app? Undgå at betale for meget.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 171 | 171 |
| Popularity | 877 | 871 | 867 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 3 | 2 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for PriceRunner in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PriceRunner's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PriceRunner, you can click the app name below to view related reports, or you can find more info in ASOTools.