PriceRunner - Shop Smarter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PriceRunner - Shop Smarter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PriceRunner - Shop Smarter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PriceRunner - Shop Smarter
App Name : PriceRunner - Shop Smarter
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : PriceRunner
Publisher : Instagram,Facebook,English Synonyms,Golf Scoring Free,Learn English by Example,Terms Dictionary (EN-AR)
Total creative ads during the time period : 367
Duration : 320
Popularity : 67,561
Check ASO Keywords of PriceRunner - Shop Smarter
2. PriceRunner - Shop Smarter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PriceRunner - Shop Smarter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PriceRunner - Shop Smarter in the recent period. As of 2021-03-16, among the PriceRunner - Shop Smarter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.84%, Playable Ads category's proportion is 0.0%, Image category's proportion is 41.94%, Carousel category's proportion is 3.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PriceRunner - Shop Smarter's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.78%,
Audience Network's proportion is 22.91%,
Instagram's proportion is 22.91%,
Messenger's proportion is 22.91%,
Google Ads(Admob)'s proportion is 1.49%.
In the date of 2021-03-16, PriceRunner - Shop Smarter‘s network with the most ads is Facebook and its proportion is 22.58%.
3. Top 3 Ad Creative Analysis of PriceRunner - Shop Smarter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PriceRunner - Shop Smarter. We can see some advertising trends.
Top 1 Ad Creative of PriceRunner - Shop Smarter
Ad Details ：
Headline ：Start your smarter shopping today
Text ：Did you know that you can scan the barcode on products you want to buy and get a price comparison in the app? Don’t pay too much.
Top 2 Ad Creative of PriceRunner - Shop Smarter
Ad Details ：
Headline ：Start your smarter shopping today
Text ：Did you know that you can scan the barcode on products you want to buy and get a price comparison in the app? Don’t pay too much.
Top 3 Ad Creative of PriceRunner - Shop Smarter
Ad Details ：
Headline ：Start your smarter shopping today
Text ：Did you know that you can scan the barcode on products you want to buy and get a price comparison in the app? Don’t pay too much.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 146 | 146 |
| Popularity | 964 | 962 | 962 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PriceRunner - Shop Smarter in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free PriceRunner - Shop Smarter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PriceRunner - Shop Smarter, you can click the app name below to view related reports, or you can find more info in ASOTools.