Primera Hora Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Primera Hora's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Primera Hora.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Primera Hora
App Name : Primera Hora
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : GFR Media – Primera Hora
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,GulogGratis,Blue Light Filter - Night Mode, Night Shift,Text Free: WiFi Calling App
Total creative ads during the time period : 294
Duration : 1,006
Popularity : 21,000
Check ASO Keywords of Primera Hora
2. Primera Hora’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Primera Hora in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Primera Hora in the recent period. As of 2021-03-16, among the Primera Hora‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Primera Hora's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Primera Hora‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Primera Hora
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Primera Hora. We can see some advertising trends.
Top 1 Ad Creative of Primera Hora
Ad Details ：
Headline ：Sigue nuestra cobertura
Text ：Stay updated with the leader. In the Primera Hora app you would find all local content for news, sports and entertainment. You will also find photos and videos related to everything that happens in the country. Our main sections are: News: Find news about local and international events. We give voic...
Top 2 Ad Creative of Primera Hora
Ad Details ：
Headline ：“Dariana, ya por fin eres sobreviviente de cáncer”
Text ：Fue diagnosticada cuando apenas tenía siete años. Incluso pasó el segundo grado en el hospital. Pero este año se cumplió el término por el que tanto oraron.
Top 3 Ad Creative of Primera Hora
Ad Details ：
Headline ：En Puerto Rico con Luis Alberto Ferré Rangel
Text ：En esta edición de EnPR conversamos con el congresista de raíces puertorriqueñas, Ritchie Torres y sus planes de inclusión económica y acceso a vivienda pública para el distrito congresional más pobre de los Estados Unidos.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 1 | 32 |
| Popularity | 371 | 166 | 163 |
| Dimensions | 1200 x 1200 | 706 x 350 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Puerto Rico | Argentina,Peru,Cuba,Venezuela,Paraguay,Chile,Mexico,Spain,Colombia,Panama | Spain,Mexico,Colombia,Peru,Venezuela,Cuba,Panama,Argentina,Paraguay,Chile |
| Language | English | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Primera Hora in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Primera Hora's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Primera Hora, you can click the app name below to view related reports, or you can find more info in ASOTools.