Priority Pass Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Priority Pass’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Priority Pass.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Priority Pass

App Name : Priority Pass

Logo

Priority Pass-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Priority Pass Ltd

Publisher : Malaysia Airlines Deals (MAS),Pregnancy Week By Week,Water Drink Reminder,Motu Pop - Bubble Shooter, Blast, Match 3 Game,Biblia del Oso,Chinese Good Morning Good Night Wishes Love,Appistear,Hours Keeper - Time Tracking

Total creative ads during the time period : 247

Duration : 2,125

Popularity : 14,648

2. Priority Pass’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Priority Pass in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Priority Pass in the recent period. As of 2020-09-06, among the Priority Pass‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Priority Pass’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-06, Priority Pass‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Priority Pass

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Priority Pass. We can see some advertising trends.

Top 1 Ad Creative of Priority Pass

Ad Details :

Headline :Entérate de más

Text :Y viaja tranquilo

Top 2 Ad Creative of Priority Pass

Ad Details :

Headline :Join Priority Pass Now With Up to 20% OFF

Text :I like to use my time efficiently. And I fly around 30 times a year. 30 flights x 3 hours early check in = 90 hours of WASTED TIME. That's almost 4 days! Now, I use Priority Pass and use those 90 hours efficiently in the lounge. Free food + free Wi-Fi + efficient workspace = Priceless. Join Priority Pass now with up to 20% OFF! Click here: https://bit.ly/2xf1tcH

Top 3 Ad Creative of Priority Pass

Ad Details :

Headline :Torne-se um membro hoje

Text :E brinde conosco à uma nova experiência de viagem

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 112 21 23
Popularity 279 184 113
Dimensions 400 x 400 1280 x 720 400 x 208
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 3 8 1
Countries Cuba,Colombia,Paraguay,Panama,Peru,Spain,Mexico,Argentina,Chile,Venezuela United States,Australia,United Kingdom,Canada Portugal,Brazil,Angola
Language Spanish English Portuguese

Through the above analysis, we can see that the most effective channel for Priority Pass in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Priority Pass’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Priority Pass, you can click the app name below to view related reports.