Protect Scotland Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Protect Scotland's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Protect Scotland.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Protect Scotland
App Name : Protect Scotland
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : NHS Education for Scotland
Publisher : Instagram,Facebook,Hamro Patro : The Best Nepali Patro
Total creative ads during the time period : 100
Duration : 187
Popularity : 9,930
Check ASO Keywords of Protect Scotland
2. Protect Scotland’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Protect Scotland in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Protect Scotland in the recent period. As of 2021-03-16, among the Protect Scotland‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Protect Scotland's the proportion of networks impressions are placed like this:
Facebook's proportion is 55.99%,
Instagram's proportion is 34.36%,
Messenger's proportion is 8.96%,
Audience Network's proportion is 0.69%,
's proportion is .
In the date of 2021-03-16, Protect Scotland‘s network with the most ads is Facebook and its proportion is 35.0%.
3. Top 3 Ad Creative Analysis of Protect Scotland
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Protect Scotland. We can see some advertising trends.
Top 1 Ad Creative of Protect Scotland
Ad Details ：
Headline ：Stop the spread
Text ：Download the app today. It can help protect your friends and family. But it won’t drain your battery or data.
Top 2 Ad Creative of Protect Scotland
Ad Details ：
Headline ：Stop the spread
Text ：Download the app today. It can help protect your friends and family. But it won’t drain your battery or data.
Top 3 Ad Creative of Protect Scotland
Ad Details ：
Headline ：
Text ：Help stop the new, faster spreading coronavirus variants. Download the Protect Scotland app now at protect.scot
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 91 | 91 | 33 |
| Popularity | 312 | 312 | 167 |
| Dimensions | 240 x 426 | 240 x 426 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Protect Scotland in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Protect Scotland's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Protect Scotland, you can click the app name below to view related reports, or you can find more info in ASOTools.