Hotwire: Last Minute Hotel & Car Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hotwire: Last Minute Hotel & Car's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hotwire: Last Minute Hotel & Car.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hotwire: Last Minute Hotel & Car
App Name : Hotwire: Last Minute Hotel & Car
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Hotwire, Inc
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,AirBrush: Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,Ant Smasher,Alarm Clock,BeSoccer - Soccer Live Score,Photo Editor & Pic Collage - Sweet Selfie Camera,Call Recorder,Treehouse Table,USA Weather forecast
Total creative ads during the time period : 2,377
Duration : 1,036
Popularity : 121,652
Check ASO Keywords of Hotwire: Last Minute Hotel & Car
2. Hotwire: Last Minute Hotel & Car’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hotwire: Last Minute Hotel & Car in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hotwire: Last Minute Hotel & Car in the recent period. As of 2021-03-15, among the Hotwire: Last Minute Hotel & Car‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hotwire: Last Minute Hotel & Car's the proportion of networks impressions are placed like this:
Facebook's proportion is 55.82%,
Messenger's proportion is 22.09%,
Instagram's proportion is 22.08%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Hotwire: Last Minute Hotel & Car‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Hotwire: Last Minute Hotel & Car
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hotwire: Last Minute Hotel & Car. We can see some advertising trends.
Top 1 Ad Creative of Hotwire: Last Minute Hotel & Car
Ad Details ：
Headline ：Hotwire: Last Minute Hotel & Car
Text ：Ready for a getaway? Last minute deals on the Hotwire app.
Top 2 Ad Creative of Hotwire: Last Minute Hotel & Car
Ad Details ：
Headline ：Hotwire: Last Minute Hotel & Car
Text ：Last-minute staycation deals right at your fingertips.
Top 3 Ad Creative of Hotwire: Last Minute Hotel & Car
Ad Details ：
Headline ：Hotwire: Last Minute Hotel & Car
Text ：Ready for a getaway? Last minute deals on the Hotwire app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 93 | 103 |
| Popularity | 443 | 395 | 395 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 2 | 4 | 2 |
| Countries | United States | United States,Canada,Australia,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hotwire: Last Minute Hotel & Car in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Hotwire: Last Minute Hotel & Car's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hotwire: Last Minute Hotel & Car, you can click the app name below to view related reports, or you can find more info in ASOTools.