PSS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PSS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PSS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PSS
App Name : PSS
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Private Sport Shop
Publisher : Instagram,Montage Video Musique,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,MySQL QueryDB Client,GulogGratis
Total creative ads during the time period : 1,550
Duration : 1,027
Popularity : 229,333
Check ASO Keywords of PSS
2. PSS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PSS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PSS in the recent period. As of 2021-03-16, among the PSS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PSS's the proportion of networks impressions are placed like this:
Messenger's proportion is 28.81%,
Instagram's proportion is 28.55%,
Facebook's proportion is 27.75%,
Audience Network's proportion is 14.89%,
's proportion is .
In the date of 2021-03-16, PSS‘s network with the most ads is Facebook and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of PSS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PSS. We can see some advertising trends.
Top 1 Ad Creative of PSS
Ad Details ：
Headline ：¡Date prisa!
Text ：Private Sport Shop, the leader in Private Sales for sport. Join our 8 million members and enjoy your favourite sports with up to 70% off! SPORTS PRIVATE SALES Running, Cycling, Horse Riding, SUP, Hiking, Skiing, Snowboarding, Fitness, Team Sports and Combat Sports... Over 70 different sports and ...
Top 2 Ad Creative of PSS
Ad Details ：
Headline ：Inscris-toi vite !
Text ：Private Sport Shop, the leader in Private Sales for sport. Join our 8 million members and enjoy your favourite sports with up to 70% off! SPORTS PRIVATE SALES Running, Cycling, Horse Riding, SUP, Hiking, Skiing, Snowboarding, Fitness, Team Sports and Combat Sports... Over 70 different sports and mor...
Top 3 Ad Creative of PSS
Ad Details ：
Headline ：Inscris-toi vite !
Text ：💥 L'app n°1 dédiée aux ventes privées sport !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 326 | 293 | 360 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 6 |
| Countries | Italy,Belgium,Spain,France | Spain,France,Belgium | Belgium,France,Spain,Switzerland,Central African,Congo,Monaco,Luxembourg |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for PSS in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free PSS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PSS, you can click the app name below to view related reports, or you can find more info in ASOTools.