The Athletic: Sports News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Athletic: Sports News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Athletic: Sports News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Athletic: Sports News
App Name : The Athletic: Sports News
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : The Athletic Media Company
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,SmartNews: Local Breaking News,HuffPost - News & Politics,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 10,000
Duration : 1,500
Popularity : 678,271
Check ASO Keywords of The Athletic: Sports News
2. The Athletic: Sports News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Athletic: Sports News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Athletic: Sports News in the recent period. As of 2021-03-14, among the The Athletic: Sports News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, The Athletic: Sports News's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, The Athletic: Sports News‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of The Athletic: Sports News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Athletic: Sports News. We can see some advertising trends.
Top 1 Ad Creative of The Athletic: Sports News
Ad Details ：
Headline ：Subscribe to The Athletic for less than £2.50/month.
Text ：Get in-depth stories & analysis from must-read correspondents for every football club for £2.50 a month.
Top 2 Ad Creative of The Athletic: Sports News
Ad Details ：
Headline ：“Oh, I’m about to get buckets on you."
Text ：‘The board man gets paid’: An oral history of Kawhi Leonard’s college days
Top 3 Ad Creative of The Athletic: Sports News
Ad Details ：
Headline ：Subscribe to The Athletic for less than £2.50/month.
Text ：Get in-depth stories & analysis from must-read correspondents for every football club for £2.50 a month.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 203 | 360 | 203 |
| Popularity | 994 | 994 | 994 |
| Dimensions | 600 x 600 | 1024 x 513 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Ireland,United Kingdom | United Kingdom,Ireland | |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for The Athletic: Sports News in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free The Athletic: Sports News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Athletic: Sports News, you can click the app name below to view related reports, or you can find more info in ASOTools.