The Athletic: Sports News Competitive Intelligence|Ad Analysis by SocialPeta

The Athletic: Sports News Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Athletic: Sports News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Athletic: Sports News.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Athletic: Sports News

App Name : The Athletic: Sports News

Logo

The Athletic: Sports News-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : The Athletic Media Company

Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,SmartNews: Local Breaking News,HuffPost - News & Politics,TopBuzz: Notícias,Vídeos, GIFs

Total creative ads during the time period : 10,000

Duration : 1,500

Popularity : 678,271

Check ASO Keywords of The Athletic: Sports News

2. The Athletic: Sports News’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Athletic: Sports News in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Athletic: Sports News in the recent period. As of 2021-03-14, among the The Athletic: Sports News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, The Athletic: Sports News's the proportion of networks impressions are placed like this:

Facebook's proportion is 33.33%,

Audience Network's proportion is 33.33%,

Messenger's proportion is 33.33%,

's proportion is ,

's proportion is .

In the date of 2021-03-14, The Athletic: Sports News‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of The Athletic: Sports News

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Athletic: Sports News. We can see some advertising trends.

Top 1 Ad Creative of The Athletic: Sports News

Ad Details :

Headline :Subscribe to The Athletic for less than £2.50/month.

Text :Get in-depth stories & analysis from must-read correspondents for every football club for £2.50 a month.

Top 2 Ad Creative of The Athletic: Sports News

Ad Details :

Headline :“Oh, I’m about to get buckets on you."

Text :‘The board man gets paid’: An oral history of Kawhi Leonard’s college days

Top 3 Ad Creative of The Athletic: Sports News

Ad Details :

Headline :Subscribe to The Athletic for less than £2.50/month.

Text :Get in-depth stories & analysis from must-read correspondents for every football club for £2.50 a month.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 203 360 203
Popularity 994 994 994
Dimensions 600 x 600 1024 x 513 600 x 600
Creative Type Image Image Image
Network Instagram Facebook Messenger
Related Ads 1 2 1
Countries Ireland,United Kingdom United Kingdom,Ireland
Language English NA English

Through the above analysis, we can see that the most effective channel for The Athletic: Sports News in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free The Athletic: Sports News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Athletic: Sports News, you can click the app name below to view related reports, or you can find more info in ASOTools.