PT Way Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PT Way's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PT Way.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PT Way
App Name : PT Way
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : EasyApp - Tecnologias de Informação, Lda
Publisher : Facebook,Instagram,Tranca Online,Hush Little Baby - Fun Activities and Sing Along,Canasta - Card Game,Alif Baa Taa Alphabet,Barangay Basketball
Total creative ads during the time period : 1,012
Duration : 556
Popularity : 78,276
Check ASO Keywords of PT Way
2. PT Way’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PT Way in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PT Way in the recent period. As of 2021-03-16, among the PT Way‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PT Way's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, PT Way‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PT Way
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PT Way. We can see some advertising trends.
Top 1 Ad Creative of PT Way
Ad Details ：
Headline ：266 Liberdade: uma nova história por escrever
Text ：→ Obtenha o seu Golden Visa através de um produto imobiliário único e exclusivo, na avenida mais prestigiada de Lisboa.
→ Focado em promover uma experiência de vida ímpar, o 266 Liberdade realça o traçado arquitetónico do edifício do Diário de Notícias, restaurando as fachadas e alguns dos elementos mais característicos e projetando interiores renovados, com vista a conjugar conforto e elegância, história e contemporaneidade.
→ Um projeto verdadeiramente excecional que, pela sua história, localização e acabamentos de alta qualidade, se posiciona como um incontornável e atrativo investimento na capital.
💻 Apaixone-se por este projeto ímpar e saiba mais aqui: https://bit.ly/3ppwiF4
Top 2 Ad Creative of PT Way
Ad Details ：
Headline ：266 Liberdade: uma nova história por escrever
Text ：→ Obtenha o seu Golden Visa através de um produto imobiliário único e exclusivo, na avenida mais prestigiada de Lisboa.
→ Focado em promover uma experiência de vida ímpar, o 266 Liberdade realça o traçado arquitetónico do edifício do Diário de Notícias, restaurando as fachadas e alguns dos elementos mais característicos e projetando interiores renovados, com vista a conjugar conforto e elegância, história e contemporaneidade.
→ Um projeto verdadeiramente excecional que, pela sua história, localização e acabamentos de alta qualidade, se posiciona como um incontornável e atrativo investimento na capital.
💻 Apaixone-se por este projeto ímpar e saiba mais aqui: https://bit.ly/3ppwiF4
Top 3 Ad Creative of PT Way
Ad Details ：
Headline ：
Text ：Visite-nos na flagship store da Alameda dos Oceanos, Parque das Nações e conheça este produto em primeira mão.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 26 | 17 |
| Popularity | 129 | 124 | 91 |
| Dimensions | 426 x 240 | 426 x 240 | 2048 x 1162 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 9 | 8 | 1 |
| Countries | United States,Macau,Turkey,Saudi Arabia,Spain,France,Brazil,Portugal,Angola,Russia,United Arab Emirates,Germany,Italy,Hong Kong,United Kingdom | United States,Macau,Turkey,Saudi Arabia,Spain,France,United Kingdom,Hong Kong,Italy,United Arab Emirates,Russia,Portugal,Germany,Brazil,Angola | Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for PT Way in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free PT Way's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PT Way, you can click the app name below to view related reports, or you can find more info in ASOTools.