Public Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Public’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Public.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Public

App Name : Public

Logo

Public-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Public app

Publisher : Ameba,30 Day Fitness Challenge - Workout at Home,Blue Light Filter,7 Minute Workout,BeSoccer - Soccer Live Score,Avira Antivirus Security 2019-Antivirus AppLock,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 16,250

Duration : 510

Popularity : 1,044,691

2. Public’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Public in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Public in the recent period. As of 2020-09-07, among the Public‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Public’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 79.56%,

Facebook’s proportion is 20.44%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Public‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Public

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Public. We can see some advertising trends.

Top 1 Ad Creative of Public

Ad Details :

Headline :100% Free | बूंदी की खबरें

Text :Public is your city's own local news app, that brings to you all the latest news of your city through short videos. Through the app, we aim to provide users a medium where they can get all the important and interesting news videos from across their city in a single place. Crime or corruption, Electi...

Top 2 Ad Creative of Public

Ad Details :

Headline :100% Free | बीकानेर न्यूज़ वीडियोस

Text :Public is your city's own local news app, that brings to you all the latest news of your city through short videos. Through the app, we aim to provide users a medium where they can get all the important and interesting news videos from across their city in a single place. Crime or corruption, Electi...

Top 3 Ad Creative of Public

Ad Details :

Headline :100% Free | सीकर न्यूज़ सबसे तेज़

Text :Public is your city's own local news app, that brings to you all the latest news of your city through short videos. Through the app, we aim to provide users a medium where they can get all the important and interesting news videos from across their city in a single place. Crime or corruption, Electi...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 271 270 278
Popularity 999 999 999
Dimensions 1080 x 1080 1080 x 1080 1080 x 1081
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United Kingdom,Australia,United States,Canada United States,Australia,Canada,United Kingdom Australia,Canada,United States,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Public in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Public’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Public, you can click the app name below to view related reports.