Rise of Kingdoms Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rise of Kingdoms's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rise of Kingdoms.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rise of Kingdoms
App Name : Rise of Kingdoms
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Lilith Games
Publisher : Canasta - Card Game,Chinese Chess / Co Tuong,Instagram,Spider Square,Buraco Justificado Mano a Mano,Buraco Mano a Mano,City 2048,SUECA GameVelvet - Card Game,宝石之王
Total creative ads during the time period : 10,000
Duration : 918
Popularity : 9,043,339
Check ASO Keywords of Rise of Kingdoms
2. Rise of Kingdoms’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rise of Kingdoms in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rise of Kingdoms in the recent period. As of 2021-03-15, among the Rise of Kingdoms‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.35%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.65%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rise of Kingdoms's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.52%,
Instagram's proportion is 25.4%,
Audience Network's proportion is 24.63%,
Messenger's proportion is 24.44%,
Google Ads(Admob)'s proportion is 0.01%.
In the date of 2021-03-15, Rise of Kingdoms‘s network with the most ads is Facebook and its proportion is 25.25%.
3. Top 3 Ad Creative Analysis of Rise of Kingdoms
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rise of Kingdoms. We can see some advertising trends.
Top 1 Ad Creative of Rise of Kingdoms
Ad Details ：
Headline ：⚔️Build or be beaten!⚔️
Text ：The highest form of generalship is to balk the enemy's plans with building your own domestic defense!
Top 2 Ad Creative of Rise of Kingdoms
Ad Details ：
Headline ：⚔️重建榮耀文明，就在現在⚔️
Text ：發展！擴張！戰鬥！建立你的文明！
Top 3 Ad Creative of Rise of Kingdoms
Ad Details ：
Headline ：Attack or be beaten!
Text ：War is the key. Don't deceive yourself, there is no good way to guarantee victory, except for war!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 65 | 72 | 43 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 960 x 502 | 1280 x 720 | 960 x 502 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 6 | 3 | 5 |
| Countries | Australia,United Kingdom,Canada,Malaysia,United States | Singapore | Tunisia |
| Language | English | Chinese (Traditional) | English |
Through the above analysis, we can see that the most effective channel for Rise of Kingdoms in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Rise of Kingdoms's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rise of Kingdoms, you can click the app name below to view related reports, or you can find more info in ASOTools.