Uber Eats: Food Delivery Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Uber Eats: Food Delivery’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uber Eats: Food Delivery.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Uber Eats: Food Delivery

App Name : Uber Eats: Food Delivery

Logo

Uber Eats: Food Delivery-SocialPeta

OS : iOS

Network : Chartboost,Audience Network,Facebook

Developer : Uber Technologies, Inc.

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,MakeupPlus,OLX Clasificados,Break Into The Bank - Stickman,Prison Break- Stickman Edition,PhotoGrid - Pic Collage Maker,Bestie-Portrait Selfie Editor

Total creative ads during the time period : 55,293

Duration : 1,721

Popularity : 3,106,316

2. Uber Eats: Food Delivery’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Uber Eats: Food Delivery in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Uber Eats: Food Delivery in the recent period. As of 2020-09-07, among the Uber Eats: Food Delivery‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 17.31%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 44.23%, Carousel category’s proportion is 38.46%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Uber Eats: Food Delivery’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 38.7%,

Facebook’s proportion is 23.48%,

Instagram’s proportion is 23.35%,

Messenger’s proportion is 14.47%,

’s proportion is .

In the date of 2020-09-07, Uber Eats: Food Delivery‘s network with the most ads is Instagram and its proportion is 44.23%.

3. Top 3 Ad Creative Analysis of Uber Eats: Food Delivery

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uber Eats: Food Delivery. We can see some advertising trends.

Top 1 Ad Creative of Uber Eats: Food Delivery

Ad Details :

Headline :Uber Eats - Delicious Food Delivered at Uber Speed

Text :Take your pick. Uber Eats now delivers from over a hundred local restaurants. Get your next meal delivered at Uber speed.

Top 2 Ad Creative of Uber Eats: Food Delivery

Ad Details :

Headline :Seleccioná y saborea

Text :‎Delicious eats. Delivered easy. Hungry? Get the food you want, from the restaurants you love, delivered at Uber speed. Eat what you like, where you like, when you like. Find the local flavors you crave, all at the tap of a button. Browse local restaurants and fast food favorites for inspiration.....

Top 3 Ad Creative of Uber Eats: Food Delivery

Ad Details :

Headline :Entrepanes Restaurante

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 217 326 168
Popularity 998 993 974
Dimensions 1200 x 627 600 x 314 2048 x 1638
Creative Type Image Image Image
Network Yahoo Facebook Messenger
Related Ads 1 3 1
Countries United States,United Kingdom,Australia,Canada United States Mexico
Language English English Spanish

Through the above analysis, we can see that the most effective channel for Uber Eats: Food Delivery in recent advertising is Yahoo, and the main creative type is Image.

In conclusion: The above is a free Uber Eats: Food Delivery’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Uber Eats: Food Delivery, you can click the app name below to view related reports.