Uber Eats: Food Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Uber Eats: Food Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uber Eats: Food Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Uber Eats: Food Delivery
App Name : Uber Eats: Food Delivery
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Uber Technologies, Inc.
Publisher : TalkU Free Calls +Free Texting +International Call,Treehouse Table,Toolwiz Photos - Pro Editor,Instagram,SHAREit - Transfer & Share,Talkray - Free Calls Texts,Vegan Recipes - Free Vegan Food Cookbook,True Mobile Caller ID Locator & Call Blocker,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 10,000
Duration : 1,854
Popularity : 7,166,926
Check ASO Keywords of Uber Eats: Food Delivery
2. Uber Eats: Food Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Uber Eats: Food Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Uber Eats: Food Delivery in the recent period. As of 2021-03-15, among the Uber Eats: Food Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 82.03%, Carousel category's proportion is 2.74%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Uber Eats: Food Delivery's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.89%,
Instagram's proportion is 26.68%,
Audience Network's proportion is 22.38%,
Messenger's proportion is 20.32%,
Google Ads(Admob)'s proportion is 3.73%.
In the date of 2021-03-15, Uber Eats: Food Delivery‘s network with the most ads is Instagram and its proportion is 28.74%.
3. Top 3 Ad Creative Analysis of Uber Eats: Food Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uber Eats: Food Delivery. We can see some advertising trends.
Top 1 Ad Creative of Uber Eats: Food Delivery
Ad Details ：
Headline ：Mr Snack
Text ：Yummy Asian street food.
Top 2 Ad Creative of Uber Eats: Food Delivery
Ad Details ：
Headline ：Entrepanes Restaurante
Text ：Creamos exquisitos y frescos sándwiches especialmente para entrega a domicilio. UberEats.
Top 3 Ad Creative of Uber Eats: Food Delivery
Ad Details ：
Headline ：Burger AF on UberEats
Text ：Custom made burgers, sandwiches and salads. Available on Uber eats. FastAF + Open LateAF.
Basic Info of Top 3 Ad Creative
|Dimensions||600 x 600||600 x 479||400 x 400|
|Countries||Australia||Colombia,Argentina,Chile,Spain,Peru,Venezuela,Mexico,Panama,Paraguay,Cuba||Canada,Australia,United States,United Kingdom|
Through the above analysis, we can see that the most effective channel for Uber Eats: Food Delivery in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Uber Eats: Food Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Uber Eats: Food Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.