Publix Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Publix Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Publix Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Publix Delivery
App Name : Publix Delivery
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Publix Super Markets, Inc.
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,TopBuzz: Notícias,Vídeos, GIFs,开箱模拟器 for 皇室战争,OLX Classifieds
Total creative ads during the time period : 181
Duration : 550
Popularity : 12,472
Check ASO Keywords of Publix Delivery
2. Publix Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Publix Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Publix Delivery in the recent period. As of 2021-03-15, among the Publix Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 62.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Publix Delivery's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.61%,
Facebook's proportion is 33.1%,
Messenger's proportion is 30.29%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Publix Delivery‘s network with the most ads is Instagram and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Publix Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Publix Delivery. We can see some advertising trends.
Top 1 Ad Creative of Publix Delivery
Ad Details ：
Headline ：Your Cart Comes to You
Text ：Deli fried chicken. Bakery Key lime pie. GreenWise sparkling water. Order whatever Publix goodies you’re craving online and get them with delivery or curbside pickup. Powered by Instacart. Prices vary from in-store. Fees, tips & taxes may apply. Subject to terms & availability.
Top 2 Ad Creative of Publix Delivery
Ad Details ：
Headline ：Your Cart Comes to You
Text ：Deli fried chicken. Bakery Key lime pie. GreenWise sparkling water. Order whatever Publix goodies you’re craving online and get them with delivery or curbside pickup. Powered by Instacart. Prices vary from in-store. Fees, tips & taxes may apply. Subject to terms & availability.
Top 3 Ad Creative of Publix Delivery
Ad Details ：
Headline ：Your Favorites. Fast.
Text ：Get Bakery treats, Deli delights, fresh produce, and more brought right to your door in as little as two hours when you get Publix delivered. Or use curbside pickup! Powered by Instacart. Prices vary from in-store. Fees, tips & taxes may apply. Subject to terms & availability.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 62 | 60 | 25 |
| Popularity | 174 | 167 | 126 |
| Dimensions | 600 x 600 | 600 x 600 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 1 |
| Countries | United States | United States | United States |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Publix Delivery in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Publix Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Publix Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.