Q-Park Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Q-Park's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Q-Park.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Q-Park
App Name : Q-Park
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Q-Park
Publisher : Facebook,Instagram
Total creative ads during the time period : 62
Duration : 215
Popularity : 12,199
Check ASO Keywords of Q-Park
2. Q-Park’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Q-Park in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Q-Park in the recent period. As of 2021-03-15, among the Q-Park‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Q-Park's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.16%,
Audience Network's proportion is 25.07%,
Facebook's proportion is 25.02%,
Instagram's proportion is 24.75%,
's proportion is .
In the date of 2021-03-15, Q-Park‘s network with the most ads is Facebook and its proportion is 28.12%.
3. Top 3 Ad Creative Analysis of Q-Park
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Q-Park. We can see some advertising trends.
Top 1 Ad Creative of Q-Park
Ad Details ：
Headline ：Garez-vous sans contact dans tous les parkings Q-Park.
Text ：Fini le ticket à prendre chez Q-Park. Grâce à la reconnaissance de plaque d’immatriculation, les barrières s’ouvrent et le payement s’effectue automatiquement.
Top 2 Ad Creative of Q-Park
Ad Details ：
Headline ：Download the app
Text ：No need to take a car park ticket at Q-Park thanks to number plate recognition. Don’t delay, download the Q-Park App now!
Top 3 Ad Creative of Q-Park
Ad Details ：
Headline ：Download the app
Text ：No need to take a car park ticket at Q-Park thanks to number plate recognition. Don’t delay, download the Q-Park App now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 146 | 146 |
| Popularity | 617 | 614 | 608 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 3 | 3 | 3 |
| Countries | Belgium,Luxembourg,Switzerland,Congo,Monaco,France,Central African | United Kingdom,Australia,Canada,United States | Canada,Australia,United Kingdom,United States |
| Language | French | English | English |
Through the above analysis, we can see that the most effective channel for Q-Park in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Q-Park's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Q-Park, you can click the app name below to view related reports, or you can find more info in ASOTools.