Qatar Airways Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Qatar Airways's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Qatar Airways.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Qatar Airways
App Name : Qatar Airways
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Qatar Airways
Publisher : Facebook,Instagram,ATH Airport,Cook1Cook - 食譜新體驗，你的美食煮場！,Play Canasta and Burraco,Navmii GPS Norway: Offline Navigation and Traffic,Christmas Roller Coaster Ride 3D
Total creative ads during the time period : 322
Duration : 1,612
Popularity : 24,184
Check ASO Keywords of Qatar Airways
2. Qatar Airways’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Qatar Airways in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Qatar Airways in the recent period. As of 2021-05-27, among the Qatar Airways‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Qatar Airways's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Qatar Airways‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Qatar Airways
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Qatar Airways. We can see some advertising trends.
Top 1 Ad Creative of Qatar Airways
Ad Details ：
Headline ：Take one step closer to Silver tier
Text ：Earn 7,500 Qmiles and 50 Qpoints on your first flight* as a Privilege Club member
Top 2 Ad Creative of Qatar Airways
Ad Details ：
Headline ：
Text ：Discover innovative measures, unparalleled luxury and renowned service as you begin your holiday with Qatar Airways.
Top 3 Ad Creative of Qatar Airways
Ad Details ：
Headline ：
Text ：Discover innovative measures, unparalleled luxury and renowned service as you begin your holiday with Qatar Airways.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 10 | 147 | 145 |
| Popularity | 957 | 853 | 822 |
| Dimensions | 628 x 628 | 600 x 600 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 2 | 2 |
| Countries | Saudi Arabia,United Arab Emirates,Pakistan,India,Russia | Nigeria,United States,United Kingdom,Australia,Canada | Nigeria,Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Qatar Airways in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Qatar Airways's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Qatar Airways, you can click the app name below to view related reports, or you can find more info in ASOTools.