Qmomo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Qmomo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Qmomo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Qmomo
App Name : Qmomo
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer :
Publisher : Instagram,Facebook,Alarm Clock,Call Recorder,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 191
Duration : 537
Popularity : 16,733
Check ASO Keywords of Qmomo
2. Qmomo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Qmomo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Qmomo in the recent period. As of 2021-03-16, among the Qmomo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Qmomo's the proportion of networks impressions are placed like this:
Facebook's proportion is 67.73%,
Audience Network's proportion is 12.81%,
Messenger's proportion is 11.39%,
Instagram's proportion is 8.07%,
's proportion is .
In the date of 2021-03-16, Qmomo‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Qmomo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Qmomo. We can see some advertising trends.
Top 1 Ad Creative of Qmomo
Ad Details ：
Headline ：美胸造溝秘密武器
Text ：75%的女孩，入手的第1款QMOMO內衣就是他！ #美胸造溝秘密武器★裸漾夜巴黎★ 6色全到齊囉!!!!!! 👉🏻 https://qmomo.shop/0SkZM...
Top 2 Ad Creative of Qmomo
Ad Details ：
Headline ：如何重新變回溼潤女孩？
Text ：「今天怎麼那麼不一樣！」 無色無味，伴侶不會發現的小秘密🤫 你最需要的，Qmomo私密膠囊幫你解決！ 💖 https://qmomo.shop/TiOpD
Top 3 Ad Creative of Qmomo
Ad Details ：
Headline ：Qmomo
Text ：天啊天啊天啊～妳們最愛的 #軟鋼圈內衣 有新花樣了！
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Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 91 | 44 | 51 |
| Popularity | 248 | 246 | 151 |
| Dimensions | 750 x 750 | 332 x 400 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 24 | 1 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | Taiwan | |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Qmomo in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Qmomo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Qmomo, you can click the app name below to view related reports, or you can find more info in ASOTools.