Umniah Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Umniah's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Umniah.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Umniah

App Name : Umniah



OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Umniah Mobile Company

Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,MySQL QueryDB Client,Montage Video Musique

Total creative ads during the time period : 107

Duration : 628

Popularity : 23,946

2. Umniah’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Umniah in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Umniah in the recent period. As of 2021-02-28, among the Umniah‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Umniah's the proportion of networks impressions are placed like this:

Facebook's proportion is 79.26%,

Audience Network's proportion is 6.91%,

Instagram's proportion is 6.91%,

Messenger's proportion is 6.91%,

's proportion is .

In the date of 2021-02-28, Umniah‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Umniah

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Umniah. We can see some advertising trends.

Top 1 Ad Creative of Umniah

Ad Details :

Headline :ULines

Text :مع خطوط U الجديدة المدفوعة مسبقاً المعادلة صارت سهلة لتفاصيل الخطوط:

Top 2 Ad Creative of Umniah

Ad Details :

Headline :UPlay - Daily Tasks

Text :تحديات UPlay اليومية بإنتطاركم على تطبيق أمنية! حمّل التطبيق الآن: لمعرفة المزيد: بموافقة وزارة الصناعة والتجارة رقم 14037/28/2/4

Top 3 Ad Creative of Umniah

Ad Details :

Headline :UPlay - Knock The Door

Text :جائزتك الفورية مخبية ورا باب الحظ على تطبيق UPlay! حمّل التطبيق الآن: لمعرفة المزيد: بموافقة وزارة الصناعة والتجارة رقم 14037/28/2/4

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 24 13 8
Popularity 999 989 894
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Jordan Jordan Jordan
Language Arabic NA Arabic

Through the above analysis, we can see that the most effective channel for Umniah in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Umniah's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Umniah, you can click the app name below to view related reports, or you can find more info in ASOTools.