Umniah Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Umniah's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Umniah.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Umniah
App Name : Umniah
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Umniah Mobile Company
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,MySQL QueryDB Client,Montage Video Musique
Total creative ads during the time period : 107
Duration : 628
Popularity : 23,946
2. Umniah’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Umniah in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Umniah in the recent period. As of 2021-02-28, among the Umniah‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Umniah's the proportion of networks impressions are placed like this:
Facebook's proportion is 79.26%,
Audience Network's proportion is 6.91%,
Instagram's proportion is 6.91%,
Messenger's proportion is 6.91%,
's proportion is .
In the date of 2021-02-28, Umniah‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Umniah
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Umniah. We can see some advertising trends.
Top 1 Ad Creative of Umniah
Ad Details ：
Text ：مع خطوط U الجديدة المدفوعة مسبقاً المعادلة صارت سهلة لتفاصيل الخطوط: http://umn.jo/ulines
Top 2 Ad Creative of Umniah
Ad Details ：
Headline ：UPlay - Daily Tasks
Text ：تحديات UPlay اليومية بإنتطاركم على تطبيق أمنية! حمّل التطبيق الآن: http://umn.jo/umnplay لمعرفة المزيد: https://bit.ly/3hjaPJD بموافقة وزارة الصناعة والتجارة رقم 14037/28/2/4
Top 3 Ad Creative of Umniah
Ad Details ：
Headline ：UPlay - Knock The Door
Text ：جائزتك الفورية مخبية ورا باب الحظ على تطبيق UPlay! حمّل التطبيق الآن: http://umn.jo/umnplay لمعرفة المزيد: https://bit.ly/3hjaPJD بموافقة وزارة الصناعة والتجارة رقم 14037/28/2/4
Basic Info of Top 3 Ad Creative
|Dimensions||1280 x 720||1280 x 720||1280 x 720|
Through the above analysis, we can see that the most effective channel for Umniah in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Umniah's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Umniah, you can click the app name below to view related reports, or you can find more info in ASOTools.