RaceJoy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RaceJoy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RaceJoy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RaceJoy
App Name : RaceJoy
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : TriPerta LLC
Publisher : Instagram
Total creative ads during the time period : 65
Duration : 175
Popularity : 4,124
Check ASO Keywords of RaceJoy
2. RaceJoy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RaceJoy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RaceJoy in the recent period. As of 2020-12-12, among the RaceJoy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-12, RaceJoy's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-12-12, RaceJoy‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of RaceJoy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RaceJoy. We can see some advertising trends.
Top 1 Ad Creative of RaceJoy
Ad Details ：
Headline ：Lace up and embrace the spirit of the Festival. Register for the virtual Humana mini or Marathon!
Text ：
Top 2 Ad Creative of RaceJoy
Ad Details ：
Headline ：Run To Remember Our Fallen
Text ：In-person & virtual race options.
Top 3 Ad Creative of RaceJoy
Ad Details ：
Headline ：Run To Remember
Text ：In-person & virtual race options.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 16 | 14 | 14 |
| Popularity | 90 | 82 | 82 |
| Dimensions | 540 x 960 | 1200 x 1200 | 1200 x 628 |
| Creative Type | Video | Image | Image |
| Network | TikTok | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RaceJoy in recent advertising is TikTok, and the main creative type is Video.
In conclusion: The above is a free RaceJoy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RaceJoy, you can click the app name below to view related reports, or you can find more info in ASOTools.