Racing Heroes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Racing Heroes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Racing Heroes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Racing Heroes
App Name : Racing Heroes
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Instagram
Developer : Round Zero
Publisher : Hill Climb Racing,Instagram,Hill Climb Racing 2,Chinese Chess Offline (China Chess Classic Game),Orchid,Aldo
Total creative ads during the time period : 78
Duration : 529
Popularity : 8,980
Check ASO Keywords of Racing Heroes
2. Racing Heroes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Racing Heroes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Racing Heroes in the recent period. As of 2021-03-16, among the Racing Heroes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Racing Heroes's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Racing Heroes‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Racing Heroes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Racing Heroes. We can see some advertising trends.
Top 1 Ad Creative of Racing Heroes
Ad Details ：
Headline ：Play for free now!
Text ：Real time multiplayer PvP racing
Top 2 Ad Creative of Racing Heroes
Ad Details ：
Headline ：Play for free now!
Text ：Real time multiplayer PvP racing
Top 3 Ad Creative of Racing Heroes
Ad Details ：
Headline ：Play for free now!
Text ：Real time multiplayer PvP racing
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 115 | 115 | 52 |
| Popularity | 405 | 401 | 191 |
| Dimensions | 400 x 224 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 2 |
| Countries | Germany | Germany | Germany |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Racing Heroes in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Racing Heroes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Racing Heroes, you can click the app name below to view related reports, or you can find more info in ASOTools.