Zero Messenger Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zero Messenger's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zero Messenger.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zero Messenger
App Name : Zero Messenger
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Imagination Room Company Ltd.
Publisher : Facebook,Instagram,POTO - Photo Collage Editor,开箱模拟器 for 皇室战争,Un día más culto,GulogGratis,MySQL QueryDB Client,Montage Video Musique
Total creative ads during the time period : 82
Duration : 466
Popularity : 11,439
Check ASO Keywords of Zero Messenger
2. Zero Messenger’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zero Messenger in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zero Messenger in the recent period. As of 2021-03-16, among the Zero Messenger‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Zero Messenger's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Zero Messenger‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Zero Messenger
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zero Messenger. We can see some advertising trends.
Top 1 Ad Creative of Zero Messenger
Ad Details ：
Headline ：Zero Messenger
Text ：Zero Messenger was designed with two things in mind; privacy and security. Leaving full control in the users' hands, we never collect any user information or user data. Zero uses the latest multi-ratchet encryption technologies to protect your data from inception, through transit, to delivery, bu...
Top 2 Ad Creative of Zero Messenger
Ad Details ：
Headline ：Zero Messenger
Text ：Zero Messenger was designed with two things in mind; privacy and security. Leaving full control in the users' hands, we never collect any user information or user data. Zero uses the latest multi-ratchet encryption technologies to protect your data from inception, through transit, to delivery, bu...
Top 3 Ad Creative of Zero Messenger
Ad Details ：
Headline ：Try the newest live messaging app
Text ：Try the newest messaging app that leaves zero trace.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 233 | 233 | 59 |
| Popularity | 923 | 922 | 400 |
| Dimensions | 2000 x 2000 | 2000 x 2000 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Wallis and Futuna Islands,Curaçao,Jamaica,Kiribati,Djibouti,Cameroon,Aruba,Indonesia,Bhutan,Congo,Myanmar,Cote d'lvoire,Kazakhstan,Brazil,Venezuela,India,Spain,Ecuador,Pakistan | Brunei,The United States Virgin Islands,Jordan,French Guiana,Niger,Saint Lucia,Haiti,Nepal,Guinea Bissau,Barbados,Saint Helena,Mauritania,Botswana,Madagascar,Turks and Caicos Islands,Spain,Macau,Bermuda,Sierra Leone | Suriname,Montserrat,Myanmar,Georgia,East Timor,Kuwait,Togo,Jordan,Russia,Madagascar,Israel,India,Dominican,Guam,Panama,Azerbaijan,Argentina |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zero Messenger in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Zero Messenger's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zero Messenger, you can click the app name below to view related reports, or you can find more info in ASOTools.