McKinsey Insights Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the McKinsey Insights's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McKinsey Insights.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of McKinsey Insights
App Name : McKinsey Insights
Logo：
OS : iOS
Network : Twitter,Facebook,Google Ads(Admob)
Developer : McKinsey & Company
Publisher : Instagram,Facebook,天天猜儿歌,FahFahs Stamp by PhotoUp,Rich Kings:Money play,LibreOffice & OpenOffice document reader | ODF,Détecteur de mensonges - Test d'empreintes gratuit,Trump Tycoon : Politics Game,Virtual Office
Total creative ads during the time period : 1,286
Duration : 2,300
Popularity : 93,345
Check ASO Keywords of McKinsey Insights
2. McKinsey Insights’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser McKinsey Insights in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of McKinsey Insights in the recent period. As of 2021-03-13, among the McKinsey Insights‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, McKinsey Insights's the proportion of networks impressions are placed like this:
Facebook's proportion is 80.85%,
Instagram's proportion is 11.49%,
Audience Network's proportion is 7.66%,
's proportion is ,
's proportion is .
In the date of 2021-03-13, McKinsey Insights‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of McKinsey Insights
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McKinsey Insights. We can see some advertising trends.
Top 1 Ad Creative of McKinsey Insights
Ad Details ：
Headline ：How developing economies can get more out of their infrastructure budgets
Text ：Governments assessing infrastructure in developing economies often lack the capacity to conduct thorough reviews of proposed capital projects. A streamlined approach can identify those ready for funding.
Top 2 Ad Creative of McKinsey Insights
Ad Details ：
Headline ：The economic impact of closing the racial wealth gap
Text ：The widening racial wealth gap disadvantages black families, individuals, and communities and limits black citizens’ economic power and prospects, and the effects are cyclical. Here's why: https://mck.co/2OemtbL
Top 3 Ad Creative of McKinsey Insights
Ad Details ：
Headline ：The economic impact of closing the racial wealth gap
Text ：The widening racial wealth gap disadvantages black families, individuals, and communities and limits black citizens’ economic power and prospects, and the effects are cyclical. Here's why: https://mck.co/2OemtbL
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 444 | 353 | 353 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1536 x 1536 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for McKinsey Insights in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free McKinsey Insights's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to McKinsey Insights, you can click the app name below to view related reports, or you can find more info in ASOTools.