McKinsey Insights Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the McKinsey Insights’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McKinsey Insights.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of McKinsey Insights

App Name : McKinsey Insights

Logo

McKinsey Insights-SocialPeta

OS : iOS

Network : Twitter,Google Ads(Admob),Facebook

Developer : McKinsey & Company, Inc.

Publisher : 天天猜儿歌,FahFahs Stamp by PhotoUp,Rich Kings:Money play,OpenDocument Reader,Détecteur de mensonges - Test d'empreintes gratuit,Trump Tycoon : Politics Game,Virtual Office,iGeeky - Gadget News and Tech Updates

Total creative ads during the time period : 926

Duration : 2,112

Popularity : 63,859

2. McKinsey Insights’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser McKinsey Insights in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of McKinsey Insights in the recent period. As of 2020-09-07, among the McKinsey Insights‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, McKinsey Insights’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, McKinsey Insights‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of McKinsey Insights

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McKinsey Insights. We can see some advertising trends.

Top 1 Ad Creative of McKinsey Insights

Ad Details :

Headline :A passion for diversity

Text :Vivian Hunt, Managing Partner, UK and Ireland, reflects on the role diversity plays in her life - and why it means so much in the world we all work in today.

Top 2 Ad Creative of McKinsey Insights

Ad Details :

Headline :Adapting education to the demands of a rapidly changing economy: An interview with Chancellor Eloy Ortiz Oakley

Text :California Community Colleges Chancellor Eloy Ortiz Oakley discusses partnering with businesses on workforce development to train and reskill employees and his role in reimagining the current education model through online learning.

Top 3 Ad Creative of McKinsey Insights

Ad Details :

Headline :A door to greater opportunity

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 379 498 705
Popularity 999 999 999
Dimensions 1200 x 628 1536 x 1536 1280 x 720
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States,Australia,United Kingdom,Canada United States
Language English English English

Through the above analysis, we can see that the most effective channel for McKinsey Insights in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free McKinsey Insights’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to McKinsey Insights, you can click the app name below to view related reports.