Radio 3AW Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Radio 3AW’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Radio 3AW.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Radio 3AW

App Name : Radio 3AW

Logo

Radio 3AW-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Macquarie Media Limited

Publisher :

Total creative ads during the time period : 5

Duration : 19

Popularity : 384

2. Radio 3AW’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Radio 3AW in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Radio 3AW in the recent period. As of 2020-09-05, among the Radio 3AW‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Radio 3AW’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Radio 3AW‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Radio 3AW

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Radio 3AW. We can see some advertising trends.

Top 1 Ad Creative of Radio 3AW

Ad Details :

Headline :Elderly person dies following outbreak of food poisoning

Text :An elderly person has died following an outbreak of food poisoning in the City of Moreland.The Department of Health and Human Services has confirmed with 3AW Mornings the patient died after attendi…

Top 2 Ad Creative of Radio 3AW

Ad Details :

Headline :Elderly person dies following outbreak of food poisoning

Text :An elderly person has died following an outbreak of food poisoning in the City of Moreland.The Department of Health and Human Services has confirmed with 3AW Mornings the patient died after attendi…

Top 3 Ad Creative of Radio 3AW

Ad Details :

Headline :Vet makes urgent plea for pet grooming to be allowed under Stage 4 lockdown

Text :A vet has made an urgent plea for dog grooming to be allowed under Stage 4 lockdown. Dr Jack Zaks from Elsternwick Veterinary Clinic says the Stage 4 grooming ban is “a welfare issue”. …

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 18 7
Popularity 96 96 64
Dimensions 620 x 349 620 x 349 600 x 400
Creative Type Image Image Image
Network Instagram Facebook Messenger
Related Ads 1 1 1
Countries Australia Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Radio 3AW in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Radio 3AW’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Radio 3AW, you can click the app name below to view related reports.