Radio 3AW Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Radio 3AW's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Radio 3AW.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Radio 3AW
App Name : Radio 3AW
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Macquarie Media Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 13
Duration : 22
Popularity : 724
Check ASO Keywords of Radio 3AW
2. Radio 3AW’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Radio 3AW in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Radio 3AW in the recent period. As of 2020-09-09, among the Radio 3AW‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-09, Radio 3AW's the proportion of networks impressions are placed like this:
Instagram's proportion is 51.9%,
Facebook's proportion is 48.1%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-09, Radio 3AW‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Radio 3AW
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Radio 3AW. We can see some advertising trends.
Top 1 Ad Creative of Radio 3AW
Ad Details ：
Headline ：Vet makes urgent plea for pet grooming to be allowed under Stage 4 lockdown
Text ：A vet has made an urgent plea for dog grooming to be allowed under Stage 4 lockdown. Dr Jack Zaks from Elsternwick Veterinary Clinic says the Stage 4 grooming ban is “a welfare issue”. …
Top 2 Ad Creative of Radio 3AW
Ad Details ：
Headline ：Vet makes urgent plea for pet grooming to be allowed under Stage 4 lockdown
Text ：A vet has made an urgent plea for dog grooming to be allowed under Stage 4 lockdown. Dr Jack Zaks from Elsternwick Veterinary Clinic says the Stage 4 grooming ban is “a welfare issue”. …
Top 3 Ad Creative of Radio 3AW
Ad Details ：
Headline ：Elderly person dies following outbreak of food poisoning
Text ：Moreland Councillors JOHN KAVANAGH & OSCAR YILDIZ & GREEN Cohorts gave us the HIGHEST EVER RATES BILLS & PRESIDED over Deaths & Food Poisonings. AND you will vote for them again???
NEXT TIME VOTE 1 Francesco Timpano
https://www.3aw.com.au/elderly-person-dies-following-outbreak-of-food-poisoning-20170131-gu222j/?fbclid=IwAR3umygjTTEBmWue14PACOuHpOlr8GuIUL244Q7OHZ-jYYEZz45TB-RKEvM
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 7 | 6 |
| Popularity | 64 | 64 | 62 |
| Dimensions | 600 x 400 | 600 x 400 | 620 x 349 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Radio 3AW in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Radio 3AW's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Radio 3AW, you can click the app name below to view related reports, or you can find more info in ASOTools.