RADIO.COM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RADIO.COM's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RADIO.COM.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RADIO.COM
App Name : RADIO.COM
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Entercom Communications Corp.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Musie : New Music Discovery - Daily updated songs,Play Canasta and Burraco,MagnoJuegos 5-EN-1
Total creative ads during the time period : 2,089
Duration : 1,012
Popularity : 200,034
Check ASO Keywords of RADIO.COM
2. RADIO.COM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RADIO.COM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RADIO.COM in the recent period. As of 2021-03-16, among the RADIO.COM‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, RADIO.COM's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, RADIO.COM‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of RADIO.COM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RADIO.COM. We can see some advertising trends.
Top 1 Ad Creative of RADIO.COM
Ad Details ：
Headline ：State Treasurer Announces Expansion In Retirement Program
Text ：The Illinois State Treasurer’s Office announced Monday the state’s program to help private employees save for retirement is now available to almost all of them now.
Top 2 Ad Creative of RADIO.COM
Ad Details ：
Headline ：Reports: Brian Dozier headed to Dodgers
Text ：Bye, bye Brian! Reports have Twins sending Dozier to Dodgers.
Top 3 Ad Creative of RADIO.COM
Ad Details ：
Headline ：Patty Wetterling’s emotional reaction to Jayme found alive
Text ：Patty Wetterling, the mother of Jacob Wetterling, the 11-year-old boy who went missing in 1989 in St. Joseph, Minnesota said she’s celebrating Jayme Closs being found alive.“This is what I live for, this is my hope, this is my reality. Missing kids do come home,” said Patty.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 389 | 794 | 355 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 489 | 884 x 688 | 319 x 228 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RADIO.COM in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free RADIO.COM's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RADIO.COM, you can click the app name below to view related reports, or you can find more info in ASOTools.