Rainbow Shops Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rainbow Shops's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rainbow Shops.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rainbow Shops
App Name : Rainbow Shops
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Rainbow Shops
Publisher : Instagram,Fotor - Photo Editor&Collage,Korean Food Recipes - 10k Recipes,Light Bible: Daily Verses, Prayer, Audio Bible,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 1,157
Duration : 665
Popularity : 129,357
Check ASO Keywords of Rainbow Shops
2. Rainbow Shops’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rainbow Shops in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rainbow Shops in the recent period. As of 2021-03-12, among the Rainbow Shops‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Rainbow Shops's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Rainbow Shops‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Rainbow Shops
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rainbow Shops. We can see some advertising trends.
Top 1 Ad Creative of Rainbow Shops
Ad Details ：
Headline ：The Most Plus Size Options You've Ever Seen
Text ：⭐⭐⭐⭐⭐
Top 2 Ad Creative of Rainbow Shops
Ad Details ：
Headline ：Women's Boots
Text ：Shop our collection of over 50 styles of boots. Starting at just $22.49.
Top 3 Ad Creative of Rainbow Shops
Ad Details ：
Headline ：Women's Booties
Text ：Get these Lug Sole Lace Up Boots on sale now for just $20.24.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 24 | 29 |
| Popularity | 998 | 712 | 481 |
| Dimensions | 1024 x 1280 | 720 x 889 | 720 x 720 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 3 | 1 | 1 |
| Countries | Jamaica,Bahamas,Saint Lucia | Bahamas | Grenada,Bahamas |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rainbow Shops in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Rainbow Shops's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rainbow Shops, you can click the app name below to view related reports, or you can find more info in ASOTools.