Rakuten樂趣買 (樂天行動拍賣) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rakuten樂趣買 (樂天行動拍賣)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rakuten樂趣買 (樂天行動拍賣).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rakuten樂趣買 (樂天行動拍賣)
App Name : Rakuten樂趣買 (樂天行動拍賣)
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Taiwan Rakuten Ichiba, Inc.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,Kendama Guide
Total creative ads during the time period : 1,190
Duration : 1,829
Popularity : 223,245
Check ASO Keywords of Rakuten樂趣買 (樂天行動拍賣)
2. Rakuten樂趣買 (樂天行動拍賣)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rakuten樂趣買 (樂天行動拍賣) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rakuten樂趣買 (樂天行動拍賣) in the recent period. As of 2021-03-11, among the Rakuten樂趣買 (樂天行動拍賣)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Rakuten樂趣買 (樂天行動拍賣)'s the proportion of networks impressions are placed like this:
Audience Network's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Rakuten樂趣買 (樂天行動拍賣)‘s network with the most ads is Audience Network and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Rakuten樂趣買 (樂天行動拍賣)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rakuten樂趣買 (樂天行動拍賣). We can see some advertising trends.
Top 1 Ad Creative of Rakuten樂趣買 (樂天行動拍賣)
Ad Details ：
Headline ：二手輕鬆換現金
Text ：二手3C 用不到? 丟不掉 樂趣買輕鬆上架 二手變現金 刊登24小時內售出 快速補貼失血荷包! 簡單三步驟，下載註冊上架，開店不用花大錢！ ✔所有商品保證免費首頁曝光 ✔成交最迅速 刊登24小時內售出! ✔完全免費 不收取您任何費用! 二手變現金 馬上下載 IOS: https://apple.co/2NNYu28 Android: https://tinyurl.com/y93wcp3b 全新、中古、二手 挖寶撿便宜都在樂趣買! #Rakuma #跳蚤市場 #行動購物 #樂天 #行動拍賣 #樂趣買 #樂天行動拍賣 #Rakuten樂趣買
Top 2 Ad Creative of Rakuten樂趣買 (樂天行動拍賣)
Ad Details ：
Headline ：二手變現金
Text ：
Top 3 Ad Creative of Rakuten樂趣買 (樂天行動拍賣)
Ad Details ：
Headline ：二手變現金
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 172 | 165 |
| Popularity | 993 | 989 | 982 |
| Dimensions | 1080 x 1080 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | NA | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Rakuten樂趣買 (樂天行動拍賣) in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Rakuten樂趣買 (樂天行動拍賣)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rakuten樂趣買 (樂天行動拍賣), you can click the app name below to view related reports, or you can find more info in ASOTools.