Rapido - India's Bike Taxi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rapido - India's Bike Taxi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rapido - India's Bike Taxi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rapido - India's Bike Taxi
App Name : Rapido - India's Bike Taxi
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Roppen Transportation Services Private Limited
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,OLX Classifieds,Fotor - Photo Editor&Collage,Montage Video Musique,POTO - Photo Collage Editor,GulogGratis
Total creative ads during the time period : 172
Duration : 832
Popularity : 20,355
Check ASO Keywords of Rapido - India's Bike Taxi
2. Rapido - India's Bike Taxi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rapido - India's Bike Taxi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rapido - India's Bike Taxi in the recent period. As of 2021-03-14, among the Rapido - India's Bike Taxi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Rapido - India's Bike Taxi's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.36%,
Instagram's proportion is 25.3%,
Audience Network's proportion is 25.24%,
Messenger's proportion is 24.1%,
's proportion is .
In the date of 2021-03-14, Rapido - India's Bike Taxi‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Rapido - India's Bike Taxi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rapido - India's Bike Taxi. We can see some advertising trends.
Top 1 Ad Creative of Rapido - India's Bike Taxi
Ad Details ：
Headline ：Park Your Worries Away.
Text ：Your ride is loaded with extra safety!
Use Code FIRST50 & get 50% OFF!
Top 2 Ad Creative of Rapido - India's Bike Taxi
Ad Details ：
Headline ：Say yes to festive savings!
Text ：Enjoy the festival a little extra. Use code FIRST50 & get up to 50% OFF* on your 1st ride!
Top 3 Ad Creative of Rapido - India's Bike Taxi
Ad Details ：
Headline ：Rapido Bike App
Text ：Daily travel made easy with #Rapido, Pay Less & Travel more Use Code #RIDE50 and get 50%...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 183 | 105 | 89 |
| Popularity | 622 | 478 | 477 |
| Dimensions | 400 x 224 | 400 x 208 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 5 | 3 | 2 |
| Countries | India,Canada,United Kingdom,Australia,United States | India | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rapido - India's Bike Taxi in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Rapido - India's Bike Taxi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rapido - India's Bike Taxi, you can click the app name below to view related reports, or you can find more info in ASOTools.