Rappi Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rappi’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rappi.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rappi

App Name : Rappi

Logo

Rappi-SocialPeta

OS : Android

Network : Audience Network,Facebook,Instagram

Developer : Grability Inc.

Publisher : Treehouse Table,Tandem Language Exchange: Speak learn languages,Talkray - Free Chats Calls,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer Share,USA Weather forecast,UC Mini- Best Tube Mate Fast Video Downloader

Total creative ads during the time period : 22,033

Duration : 1,684

Popularity : 1,483,039

2. Rappi’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Rappi in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rappi in the recent period. As of 2020-09-07, among the Rappi‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 9.4%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 89.26%, Carousel category’s proportion is 1.34%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Rappi’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.09%,

Audience Network’s proportion is 23.52%,

Instagram’s proportion is 23.48%,

Messenger’s proportion is 23.42%,

Yahoo’s proportion is 4.48%.

In the date of 2020-09-07, Rappi‘s network with the most ads is Facebook and its proportion is 26.17%.

3. Top 3 Ad Creative Analysis of Rappi

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rappi. We can see some advertising trends.

Top 1 Ad Creative of Rappi

Ad Details :

Headline :¡Descarga Rappi!

Text :¡Llegarón los Burger/Pizza y Sushi Days! Para que solo pidas eso que mas te gusta a toda hora ⏳ Descarga la App de Rappi y tu comida favorita.

Top 2 Ad Creative of Rappi

Ad Details :

Headline :¡Descarga Rappi! 👉

Text :We've delivered more than 3 million orders! You no longer have to leave your house or office to enjoy the best of your city. Rappi will bring you ANYTHING in minutes. Need to do grocery shopping? Our trained shoppers will shop for you in the grocery store and deliver to your home at the exact same p...

Top 3 Ad Creative of Rappi

Ad Details :

Headline :Tu Hamburguesa Favorita

Text :Entre miles de restaurantes, encuentra el perfecto para ti Descarga Rappi y pide tu Corralaza favorita Te la llevamos en minutos . Descárgala y pide ya

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 178 114 63
Popularity 911 874 855
Dimensions 400 x 400 600 x 600 1080 x 1080
Creative Type Video Image Image
Network Facebook Facebook Facebook
Related Ads 2 1 2
Countries Chile Chile,United States Colombia
Language Spanish English Spanish

Through the above analysis, we can see that the most effective channel for Rappi in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Rappi’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Rappi, you can click the app name below to view related reports.