Rappi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rappi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rappi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rappi
App Name : Rappi
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Rappi, Inc - Delivery
Publisher : Instagram,Treehouse Table,Tandem Language Exchange: Speak & learn languages,Talkray - Free Calls Texts,TalkU Free Calls +Free Texting +International Call,Facebook
Total creative ads during the time period : 10,000
Duration : 1,873
Popularity : 2,873,763
2. Rappi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rappi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rappi in the recent period. As of 2021-03-15, among the Rappi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.66%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.05%, Carousel category's proportion is 4.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rappi's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.65%,
Facebook's proportion is 27.35%,
Audience Network's proportion is 21.05%,
Messenger's proportion is 17.95%,
's proportion is .
In the date of 2021-03-15, Rappi‘s network with the most ads is Instagram and its proportion is 30.06%.
3. Top 3 Ad Creative Analysis of Rappi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rappi. We can see some advertising trends.
Top 1 Ad Creative of Rappi
Ad Details ：
Headline ：Elo Flex || Priscila da Silva e Marcos Vieira
Text ：Agora seu cartão de crédito Elo é Flex: você escolhe seus benefícios. Igual a você, só você. Igual ao seu cartão Elo, só seu cartão Elo. Escolha seus benefícios sem custo adicional em elo.com.br/elo-flex. #VaiNaSua #VaiComElo
Top 2 Ad Creative of Rappi
Ad Details ：
Headline ：Olá, estamos aqui pra te ajudar.
Top 3 Ad Creative of Rappi
Ad Details ：
Headline ：Pizzaria Camelo
Text ：Temos o prazer de estarmos preparados para receber o seu pedido nesta noite. Na Camelo as nossas receitas são especialmente preparadas para levar os seus sabores preferidos até a sua casa. Aproveite o 50% OFF e faça seu pedido!
Basic Info of Top 3 Ad Creative
|Dimensions||720 x 900||266 x 400||337 x 600|
Through the above analysis, we can see that the most effective channel for Rappi in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Rappi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rappi, you can click the app name below to view related reports, or you can find more info in ASOTools.