Razer Audio Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Razer Audio's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Razer Audio.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Razer Audio
App Name : Razer Audio
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Razer Inc.
Publisher : Instagram,Facebook,Slingshot Monsters - Angry Defenders Of Planet X,Herobrine skins
Total creative ads during the time period : 92
Duration : 152
Popularity : 24,642
Check ASO Keywords of Razer Audio
2. Razer Audio’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Razer Audio in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Razer Audio in the recent period. As of 2021-03-14, among the Razer Audio‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Razer Audio's the proportion of networks impressions are placed like this:
Audience Network's proportion is 27.56%,
Facebook's proportion is 24.15%,
Instagram's proportion is 24.15%,
Messenger's proportion is 24.15%,
's proportion is .
In the date of 2021-03-14, Razer Audio‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Razer Audio
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Razer Audio. We can see some advertising trends.
Top 1 Ad Creative of Razer Audio
Ad Details ：
Headline ：Razer Kraken BT Kitty Edition
Text ：🎧 Découvrez Razer Kraken BT Kitty Edition Casque Bluetooth sans fil avec oreilles de chat illuminées par Razer Chroma RGB. Activez le mode Jeu pour booster la performance sans fil de votre casque lors de compétitions. Revelez votre redoutable style félin !
Top 2 Ad Creative of Razer Audio
Ad Details ：
Headline ：Razer Kraken BT Kitty Edition
Text ：🎧 Découvrez Razer Kraken BT Kitty Edition Casque Bluetooth sans fil avec oreilles de chat illuminées par Razer Chroma RGB. Activez le mode Jeu pour booster la performance sans fil de votre casque lors de compétitions. Revelez votre redoutable style félin !
Top 3 Ad Creative of Razer Audio
Ad Details ：
Headline ：Razer Kraken BT Kitty Edition
Text ：🎧 Découvrez Razer Kraken BT Kitty Edition Casque Bluetooth sans fil avec oreilles de chat illuminées par Razer Chroma RGB. Activez le mode Jeu pour booster la performance sans fil de votre casque lors de compétitions. Revelez votre redoutable style félin !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 95 | 95 | 95 |
| Popularity | 684 | 682 | 682 |
| Dimensions | 338 x 600 | 338 x 600 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Belgium,Central African,Switzerland,France,Congo,Monaco,Luxembourg | Belgium,Central African,Switzerland,France,Congo,Monaco,Luxembourg | Belgium,Central African,Switzerland,France,Congo,Monaco,Luxembourg |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Razer Audio in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Razer Audio's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Razer Audio, you can click the app name below to view related reports, or you can find more info in ASOTools.