Razer Raiju for PS4 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Razer Raiju for PS4's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Razer Raiju for PS4.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Razer Raiju for PS4
App Name : Razer Raiju for PS4
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Razer Inc.
Publisher : Instagram,Facebook,Phom - Ta La,箱庭諸島,Thank you card wishes messages and love messages,Skulls Live Wallpaper HD,prank police radio scanner
Total creative ads during the time period : 77
Duration : 358
Popularity : 7,933
Check ASO Keywords of Razer Raiju for PS4
2. Razer Raiju for PS4’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Razer Raiju for PS4 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Razer Raiju for PS4 in the recent period. As of 2021-03-13, among the Razer Raiju for PS4‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Razer Raiju for PS4's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.12%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 24.88%,
's proportion is .
In the date of 2021-03-13, Razer Raiju for PS4‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Razer Raiju for PS4
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Razer Raiju for PS4. We can see some advertising trends.
Top 1 Ad Creative of Razer Raiju for PS4
Ad Details ：
Headline ：Razer Raiju Tournament Edition - Black
Text ：Experience true console supremacy as you dominate with our controllers and headsets.
Top 2 Ad Creative of Razer Raiju for PS4
Ad Details ：
Headline ：Razer Raiju Tournament Edition - Quartz Edition
Text ：Experience true console supremacy as you dominate with our controllers and headsets.
Top 3 Ad Creative of Razer Raiju for PS4
Ad Details ：
Headline ：Razer Raiju Tournament Edition - Quartz Edition
Text ：Experience true console supremacy as you dominate with our controllers and headsets.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 36 |
| Popularity | 182 | 181 | 181 |
| Dimensions | 515 x 515 | 515 x 515 | 515 x 515 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong | Hong Kong | Hong Kong |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Razer Raiju for PS4 in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Razer Raiju for PS4's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Razer Raiju for PS4, you can click the app name below to view related reports, or you can find more info in ASOTools.