PicoPico Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PicoPico's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicoPico.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PicoPico
App Name : PicoPico
Logo：
OS : Android
Network : 快手,今日头条,哔哩哔哩
Developer : 北京心跳时空科技有限公司
Publisher : 今日头条,今日影视大全,猎豹安全大师,黄历万年历开运,表情丁丁,糗事百科,刮刮赚
Total creative ads during the time period : 275
Duration : 803
Popularity : 16,719
Check ASO Keywords of PicoPico
2. PicoPico’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PicoPico in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PicoPico in the recent period. As of 2021-03-09, among the PicoPico‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, PicoPico's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-09, PicoPico‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PicoPico
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicoPico. We can see some advertising trends.
Top 1 Ad Creative of PicoPico
Ad Details ：
Headline ：最近这个交友APP突然火了，匿名社交不看脸，只要真心就行
Text ：
Top 2 Ad Creative of PicoPico
Ad Details ：
Headline ：单身5年了,终于在PicoPico找到了甜甜的你
Text ：
Top 3 Ad Creative of PicoPico
Ad Details ：
Headline ：你还在天天吃狗粮吗?来picopico,你也可以拥有甜甜的恋爱!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 51 | 100 | 72 |
| Popularity | 283 | 260 | 207 |
| Dimensions | 720 x 1280 | 1440 x 800 | 1440 x 800 |
| Creative Type | Video | Image | Image |
| Network | 快手 | 快手 | 快手 |
| Related Ads | 1 | 3 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for PicoPico in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free PicoPico's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PicoPico, you can click the app name below to view related reports, or you can find more info in ASOTools.