RBFCU Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RBFCU's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RBFCU.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RBFCU
App Name : RBFCU
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Randolph-Brooks Federal Credit Union
Publisher : Instagram,Facebook
Total creative ads during the time period : 69
Duration : 274
Popularity : 6,167
Check ASO Keywords of RBFCU
2. RBFCU’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RBFCU in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RBFCU in the recent period. As of 2021-05-26, among the RBFCU‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 43.48%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.83%, Carousel category's proportion is 8.7%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, RBFCU's the proportion of networks impressions are placed like this:
Facebook's proportion is 61.4%,
Instagram's proportion is 21.3%,
Audience Network's proportion is 13.89%,
Messenger's proportion is 3.41%,
's proportion is .
In the date of 2021-05-26, RBFCU‘s network with the most ads is Facebook and its proportion is 52.17%.
3. Top 3 Ad Creative Analysis of RBFCU
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RBFCU. We can see some advertising trends.
Top 1 Ad Creative of RBFCU
Ad Details ：
Headline ：2020 Brighten Your Holidays Sweepstakes | RBFCU
Text ：Want to win a $5,000 holiday payday? Use your RBFCU Mastercard® credit card for your holiday shopping and be automatically entered to win.
rbfcu.org/sweeps NO PURCHASE NECESSARY. 18+ US Resident. Ends 12/19/20. Credit cards subject to credit approval and membership eligibility required.
Top 2 Ad Creative of RBFCU
Ad Details ：
Headline ：2020 Brighten Your Holidays Sweepstakes | RBFCU
Text ：Want to win a $5,000 holiday payday? Use your RBFCU Mastercard® credit card for your holiday shopping and be automatically entered to win.
rbfcu.org/sweeps NO PURCHASE NECESSARY. 18+ US Resident. Ends 12/19/20. Credit cards subject to credit approval and membership eligibility required.
Top 3 Ad Creative of RBFCU
Ad Details ：
Headline ：Explore Strategies to Make the Most of Your Benefits
Text ：There are things you should know about #SocialSecurity. A wrong decision could cost you thousands, but with the right strategy, you can make a huge difference to your financial future. rbfcu.org/investappt RBFCU Investments Group LLC is a wholly-owned subsidiary of RBFCU Services LLC. RBFCU Services LLC is affiliated with Randolph-Brooks Federal Credit Union (RBFCU). Representatives are registered, securities sold, advisory services offered through CUNA Brokerage Services, Inc. (CBSI), member FINRA/SIPC, a registered broker/dealer and investment advisor, which is not an affiliate of the credit union. CBSI is under contract with the financial institution to make securities available to members. Not NCUA/NCUSIF/FDIC insured, May Lose Value, No Financial Institution Guarantee. Not a deposit of any financial institution. FR-3503285.1-0321-0423
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 54 |
| Popularity | 204 | 203 | 198 |
| Dimensions | 1200 x 630 | 1200 x 630 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,Canada,United States | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RBFCU in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free RBFCU's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RBFCU, you can click the app name below to view related reports, or you can find more info in ASOTools.