RBFCU Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RBFCU’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RBFCU.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RBFCU
App Name : RBFCU
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Randolph-Brooks Federal Credit Union
Publisher :
Total creative ads during the time period : 8
Duration : 9
Popularity : 498
2. RBFCU’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser RBFCU in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RBFCU in the recent period. As of 2020-09-03, among the RBFCU‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 37.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 62.5%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, RBFCU’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 33.93%,
Audience Network’s proportion is 33.93%,
Instagram’s proportion is 32.15%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-03, RBFCU‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of RBFCU
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RBFCU. We can see some advertising trends.
Top 1 Ad Creative of RBFCU
Ad Details ：
Headline ：What Makes a Credit Union Different from a Bank | RBFCU
Text ：What makes a credit union different from a bank or a savings and loan? Like banks, credit unions accept deposits and make loans — but that's where the similarities end. Unlike banks, credit unions are not in business to make a profit.
Top 2 Ad Creative of RBFCU
Ad Details ：
Headline ：What Makes a Credit Union Different from a Bank | RBFCU
Text ：What makes a credit union different from a bank or a savings and loan? Like banks, credit unions accept deposits and make loans — but that's where the similarities end. Unlike banks, credit unions are not in business to make a profit.
Top 3 Ad Creative of RBFCU
Ad Details ：
Headline ：What Makes a Credit Union Different from a Bank | RBFCU
Text ：What makes a credit union different from a bank or a savings and loan? Like banks, credit unions accept deposits and make loans — but that's where the similarities end. Unlike banks, credit unions are not in business to make a profit.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 8 | 8 |
| Popularity | 66 | 66 | 66 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RBFCU in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free RBFCU’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RBFCU, you can click the app name below to view related reports.