Subway Surfers Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Subway Surfers’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Subway Surfers.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Subway Surfers

App Name : Subway Surfers


Subway Surfers-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,YouTube

Developer : Kiloo

Publisher : La Reina de las Nieves,Football Tycoon,熊出没之森林美容所,Sueca Online,Super.Hero Defense Game for V,点点 - Three Birds,City Tower Defense 3,Happy Jump,Trace It - Alphabets Numbers and Shapes HD Lite

Total creative ads during the time period : 28

Duration : 2,336

Popularity : 2,427

2. Subway Surfers’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Subway Surfers in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Subway Surfers in the recent period. As of 2020-09-07, among the Subway Surfers‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Subway Surfers’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Subway Surfers‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Subway Surfers

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Subway Surfers. We can see some advertising trends.

Top 1 Ad Creative of Subway Surfers

Ad Details :

Headline :Subway Surfers: World Tour

Text :Play this game for free online now

Top 2 Ad Creative of Subway Surfers

Ad Details :

Headline :Subway Surfers

Text :No need to install an app. Play Subway Surfers in your browser now!

Top 3 Ad Creative of Subway Surfers

Ad Details :

Headline :Subway Surfers ( Endless Runner Game ) Free to Play |

Text :Join the Subway Surfers World Tour and help the crew of adventurous heroes, Jake, Tricky & Fresh, achieve unbeatable high scores!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 16 2 1
Popularity 89 53 52
Dimensions 200 x 200 200 x 200 960 x 365
Creative Type Image Image Image
Network YouTube YouTube Facebook
Related Ads 1 1 1
Countries Canada Canada Canada,Australia,United Kingdom,United States
Language English NA English

Through the above analysis, we can see that the most effective channel for Subway Surfers in recent advertising is YouTube, and the main creative type is Image.

In conclusion: The above is a free Subway Surfers’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Subway Surfers, you can click the app name below to view related reports.