RCBC Online Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RCBC Online Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RCBC Online Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RCBC Online Banking
App Name : RCBC Online Banking
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : RIZAL COMMERCIAL BANKING CORP.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 273
Duration : 462
Popularity : 22,238
Check ASO Keywords of RCBC Online Banking
2. RCBC Online Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RCBC Online Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RCBC Online Banking in the recent period. As of 2021-03-16, among the RCBC Online Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, RCBC Online Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.42%,
Messenger's proportion is 24.63%,
Audience Network's proportion is 24.54%,
Instagram's proportion is 24.42%,
's proportion is .
In the date of 2021-03-16, RCBC Online Banking‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of RCBC Online Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RCBC Online Banking. We can see some advertising trends.
Top 1 Ad Creative of RCBC Online Banking
Ad Details ：
Headline ：Secure your transactions
Text ：Now, you can ensure that your bank transactions, from updating your accounts to making payments, are always secured!
#TakeTheNextStep to securing your bank transactions in an easy way with the improved RCBC Online Banking app!
With the One Time Pin (OTP) feature, you can confirm all your banking transactions by entering the unique pin sent to your registered mobile number!
Download the app and enroll now: bit.ly/RCBCMobile
Top 2 Ad Creative of RCBC Online Banking
Ad Details ：
Headline ：Secure your transactions
Text ：Now, you can ensure that your bank transactions, from updating your accounts to making payments, are always secured!
#TakeTheNextStep to securing your bank transactions in an easy way with the improved RCBC Online Banking app!
With the One Time Pin (OTP) feature, you can confirm all your banking transactions by entering the unique pin sent to your registered mobile number!
Download the app and enroll now: bit.ly/RCBCMobile
Top 3 Ad Creative of RCBC Online Banking
Ad Details ：
Headline ：Take the next step today
Text ：You can shop, do business, and order services online.
Why not in banking?
As your banking needs evolve, we grow with you.
#TakeTheNextStep with the improved RCBC Online Banking app. Discover new and advanced features that let you grow and take control of your finances safely and with ease.
Download the app and enroll now:
bit.ly/RCBCMobile
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 84 | 84 | 84 |
| Popularity | 221 | 207 | 207 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 8 | 6 | 16 |
| Countries | Canada,United States,United Kingdom,Australia,Philippines | Canada,United States,United Kingdom,Australia,Philippines | Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RCBC Online Banking in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free RCBC Online Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RCBC Online Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.