redBus Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the redBus’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps redBus.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of redBus

App Name : redBus

Logo

redBus-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Pilani Soft Labs Pvt. Ltd

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis: Køb & sælg,OLX Clasificados,地铁跑酷 - 官方中文版,MakeupPlus,SmartNews: World Breaking News

Total creative ads during the time period : 528

Duration : 1,006

Popularity : 128,255

2. redBus’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser redBus in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of redBus in the recent period. As of 2020-09-07, among the redBus‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 40.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 60.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, redBus’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 73.82%,

Facebook’s proportion is 13.82%,

Instagram’s proportion is 12.36%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, redBus‘s network with the most ads is Audience Network and its proportion is 60.0%.

3. Top 3 Ad Creative Analysis of redBus

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of redBus. We can see some advertising trends.

Top 1 Ad Creative of redBus

Ad Details :

Headline :Bus Tickets Booking Made Easy

Text :‎World’s #1 ranked and highest rated BUS booking app! redBus is the world's largest online bus ticket booking platform, connecting various cities across the globe with just a click of a button. The official iOS app from redBus lets you search and book from more than 67,000 routes worldwide and c...

Top 2 Ad Creative of redBus

Ad Details :

Headline :Bus Tickets Booking Made Easy

Text :‎World’s #1 ranked and highest rated BUS booking app! redBus is the world's largest online bus ticket booking platform, connecting various cities across the globe with just a click of a button. The official iOS app from redBus lets you search and book from more than 67,000 routes worldwide and c...

Top 3 Ad Creative of redBus

Ad Details :

Headline :Bus Tickets Booking Made Easy

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 234 292 234
Popularity 999 999 999
Dimensions 600 x 314 1080 x 1080 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States,Malaysia Malaysia United States,Malaysia
Language English English English

Through the above analysis, we can see that the most effective channel for redBus in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free redBus’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to redBus, you can click the app name below to view related reports.