Ref Tools Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ref Tools's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ref Tools.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ref Tools
App Name : Ref Tools
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Danfoss A/S
Publisher : Instagram,Facebook,DU Battery Saver - Battery Charger Battery Life,Selfie - Enstyle,USA Weather forecast,Treehouse Table,SHAREit - Transfer & Share,Text Free: Free Text Plus Call
Total creative ads during the time period : 120
Duration : 880
Popularity : 13,974
Check ASO Keywords of Ref Tools
2. Ref Tools’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ref Tools in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ref Tools in the recent period. As of 2021-05-19, among the Ref Tools‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, Ref Tools's the proportion of networks impressions are placed like this:
Instagram's proportion is 66.67%,
Facebook's proportion is 33.33%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-19, Ref Tools‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Ref Tools
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ref Tools. We can see some advertising trends.
Top 1 Ad Creative of Ref Tools
Ad Details ：
Headline ：2M d'appli installées. Utilisée toutes les 6 sec.
Text ：Get the guidance, support, information, and tools you need—on the job and in the field. Ref Tools is a free, powerful app that contains essential tools every HVACR technician needs in their digital toolbelt. Ref Tools includes five of our most popular and useful air conditioning and refrigeration ...
Top 2 Ad Creative of Ref Tools
Ad Details ：
Headline ：2M d'appli installées. Utilisée toutes les 6 sec.
Text ：Get the guidance, support, information, and tools you need—on the job and in the field. Ref Tools is a free, powerful app that contains essential tools every HVACR technician needs in their digital toolbelt. Ref Tools includes five of our most popular and useful air conditioning and refrigeration ...
Top 3 Ad Creative of Ref Tools
Ad Details ：
Headline ：2.000.000 apps instaladas. Usada cada 6 segundos
Text ：Ref Tools se está convirtiendo rápidamente en la navaja suiza de herramientas de refrigeración. Además de Refrigerant Slider, la aplicación también contiene otras herramientas populares como Troubleshooter y the Magnetic Tool, y mucho más llegará. ¡Consigue la tuya!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 196 | 243 | 147 |
| Popularity | 838 | 821 | 676 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 3 | 2 |
| Countries | Australia,United Kingdom,United States,Canada | Australia,Belgium,Central African,Canada,Switzerland,Congo,United Kingdom,France,Luxembourg,Monaco,United States | Mexico,Spain |
| Language | English | English | Spanish |
Through the above analysis, we can see that the most effective channel for Ref Tools in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Ref Tools's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ref Tools, you can click the app name below to view related reports, or you can find more info in ASOTools.