Superdrug Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Superdrug's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Superdrug.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Superdrug
App Name : Superdrug
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Superdrug
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,开箱模拟器 for 皇室战争,OLX Classifieds,Fotor - Photo Editor&Collage,FotoRus -Camera & Photo Editor,GulogGratis
Total creative ads during the time period : 54
Duration : 508
Popularity : 4,182
Check ASO Keywords of Superdrug
2. Superdrug’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Superdrug in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Superdrug in the recent period. As of 2021-05-24, among the Superdrug‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Superdrug's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-24, Superdrug‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Superdrug
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Superdrug. We can see some advertising trends.
Top 1 Ad Creative of Superdrug
Ad Details ：
Headline ：Superdrug
Text ：Want to unlock free rewards the more you shop? Look no further than Superdrug’s amazing...
Top 2 Ad Creative of Superdrug
Ad Details ：
Headline ：Unlock rewards here ➡️
Text ：Hey you! 🤩 Get even more rewards with your Health and Beautycard! Download our app & spend £5 every time you shop (in store and online!) to get one step closer to your next reward.
Top 3 Ad Creative of Superdrug
Ad Details ：
Headline ：Unlock rewards here ➡️
Text ：Hey you! 🤩 Get even more rewards with your Health and Beautycard! Download our app & spend £5 every time you shop (in store and online!) to get one step closer to your next reward.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 19 | 19 |
| Popularity | 119 | 83 | 82 |
| Dimensions | 400 x 400 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 2 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Superdrug in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Superdrug's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Superdrug, you can click the app name below to view related reports, or you can find more info in ASOTools.