Rente.de Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rente.de's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rente.de.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rente.de
App Name : Rente.de
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Rente AV GmbH
Publisher : Instagram,Facebook,C25K® - 5K Running Trainer,ままのて ‐妊娠・出産・育児情報とQ&Aを毎日無料でお届け‐
Total creative ads during the time period : 147
Duration : 171
Popularity : 44,060
Check ASO Keywords of Rente.de
2. Rente.de’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rente.de in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rente.de in the recent period. As of 2021-03-15, among the Rente.de‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rente.de's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.42%,
Audience Network's proportion is 22.58%,
Instagram's proportion is 22.51%,
Messenger's proportion is 22.49%,
's proportion is .
In the date of 2021-03-15, Rente.de‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Rente.de
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rente.de. We can see some advertising trends.
Top 1 Ad Creative of Rente.de
Ad Details ：
Headline ：Jetzt die Rente.de App herunterladen
Text ：Rentenlücken sind uncool: Jetzt informieren, sparen und Rentenlücke schließen!
Top 2 Ad Creative of Rente.de
Ad Details ：
Headline ：Jetzt die Rente.de App herunterladen
Text ：Manche gefährliche Lücken kann man nicht sehen! Jetzt informieren & Rentenlücke schließen.
Top 3 Ad Creative of Rente.de
Ad Details ：
Headline ：Jetzt die Rente.de App herunterladen
Text ：Manche gefährliche Lücken kann man nicht sehen! Jetzt informieren & Rentenlücke schließen.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 170 | 170 |
| Popularity | 933 | 933 | 933 |
| Dimensions | 240 x 426 | 340 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Austria,Germany,Liechtenstein | Austria,Germany,Liechtenstein | Liechtenstein,Germany,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Rente.de in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Rente.de's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rente.de, you can click the app name below to view related reports, or you can find more info in ASOTools.