Rnovel Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rnovel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rnovel.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rnovel

App Name : Rnovel

Logo：

OS : Android

Network : Facebook,Audience Network,Messenger

Developer : Rnovel

Publisher : Instagram

Total creative ads during the time period : 347

Duration : 212

Popularity : 94,143

Check ASO Keywords of Rnovel

2. Rnovel’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rnovel in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rnovel in the recent period. As of 2021-03-13, among the Rnovel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Rnovel's the proportion of networks impressions are placed like this:

Facebook's proportion is 44.96%,

Audience Network's proportion is 18.36%,

Instagram's proportion is 18.35%,

Messenger's proportion is 18.33%,

's proportion is .

In the date of 2021-03-13, Rnovel‘s network with the most ads is Facebook and its proportion is 30.0%.

3. Top 3 Ad Creative Analysis of Rnovel

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rnovel. We can see some advertising trends.

Top 1 Ad Creative of Rnovel

Ad Details ：

Headline ：--If marriage becomes a way of contract, will you fall in love with the man you’ll marry?--

Text ：t was a long and hot summer in Yangcheng. The room is like a steamer with no air condition installed. Alice, who was using the hand fan, founded that it did little help for cooling down her hot body. She opened the door and went outside. Till she came to the corner of the living room, she heard some noise.
“Mom, I hate going to school! Don’t force me!”
"Honey, you are sixteen years old and you are a big child. If you're not gonna school, do you want to earn your meal based on these video games? "
"I'm not just playing games. It is my dream to become a professional e-sports player! School is not a place for me! "
Hearing this conversation, Alice already knew that her younger brother was quarreling with their mother about school issues. She was about to turn around when she heard her younger brother saying, "Our family is so poor, Alice will go to university this year. Our family cannot afford the tuition fee of two students!"
"Which university? Alice is not going to university. She will be married soon. Your father has decided for her. Because of your sister's marriage, we're gonna live a rich and happy life soon."
"What? You are planning for her wedding? Does Alice know this?" Dora asked surprisingly.
Alice was stunned. “Am I hanging in a bad dream?” She asked herself inside hesitantly. She was only 18 years old, though the age was corrected into 20 on her ID Card. Only because of the family planning regulations that the second child of the family can only be born after four years after having the first child as a girl. Therefore, on her ID card, they reported her two years older than her actual age.
And now they force her to get married?
"Alice is a girl. Sooner or later, she has married another guy and leave our family. We don’t think giving high education to her is as necessary as to you. We are happy, the fiance agreed to give us two apartments as the compensation of this marriage."
Two apartments? Alice clenched her hand into a fist. Did that mean mother was gonna sell her daughter for two apartments? That reminded her of some childhood memories, her parents always favored her younger brother. She always thought that it was just a misunderstanding. After all, her brother was younger, and a child naturally needs more attention. But now, when Alice heard this whole conversation, her heart was hurt and full of anger.
Only because she was a girl, she didn't have the right to enjoy equal parental love and get highly educated? She was better than her younger brother, but her mother was biased.
Alice knew that she could not do anything, She wanted to escape in her way. Alice chose to borrow money for her university tuition since she knew that her mother would not give one penny to her.
...
Standing outside the door of Laura Scott's house, Alice took a deep breath and knocked it. She could not control her tears when she thought about the conversation she just had with her mom.
Laura opened the door, "Alice, what's wrong? Why are you crying?"
Alice quickly wiped her tears and went in.
Laura’s mother saw Alice, giving her a warm smile, "Oh, Alice. Come, sit here."
Alice was not comfortable. Every time she came to Laura’s house, she could feel the kindness of the whole family. Laura’s mother always greeted her warmly, but this time, she was here to borrow money.
Alice sat down. After a moment, she decided to say, "Auntie, I... Can I borrow some money from you? "
Laura’s mother was surprised, "What happened, is there any difficulty?"
Alice pinched the corners of her clothes. Some things were really hard to discuss. "My mother... doesn’t want me to go to university. Instead, they force me to get married to a man that I never know before. I... I hope you could lend me some money so that I could go to university and escape form my family’s plan. I'll pay you back with the interest..."
A long moment of silence was lasting since the last word was murmured out form Alice’s mouth. The long silence depressed Alice and makes her feel tense. She lowered her head and didn’t dare to look at Laura’s mother’s face.
Laura's mother sighed, "Alice, I want to help you, but our financial condition is not stable and I can't help you with this matter at the moment..."
Alice's family does not have a good financial condition, which is known to everyone. Laura's mother didn't lend her money only because of the worries that Alice cannot give it back. The Scott family can afford the money, but they didn't want to.
Alice lowered her eyes and fixed them on the ground. Yes at that time, she was totally sad and hopeless in the heart. Tears floated in her eyes and finally dropped down on the ground.

Chapter 2
Alice knew that borrowing money is never an easy thing. Especially when she was only an 18-year-old student who is about to university. And she has no right to force anyone to lend her money.
"OK... Thank you, aunt..." Alice said and stood up. She was embarrassed to stay here for even one second.
Laura held Alice’s arm and said, "Alice, don't worry. Talk to your mother again. Maybe she will change her mind."
Alice's heart sank, she told Laura about the conversation she heard today.
"What? Your father planned a marriage to you? But you are only eighteen?" Laura was shocked.
Alice smiled bitterly, "That's why I came here to borrow money from you..."
"Alice, don't worry, we can find another way out..." Laura said.
"Anyway, thank you, Laura." Although she didn't get the money, she felt warmed and satisfied when Laura shew her sincere concern.
They walked to the door and saw a boy wearing a white shirt coming towards them. Alice looked up. Ryan Butler? Why is he here? She was confused. She was very busy during these summer vacations and didn’t get the time to contact Ryan Butler. But she was happy to see him.
"Ryan!" She walked towards the young boy without noticing the disgust in his eyes.
Ryan Butler also came towards her. When she was only a step away, he stopped and said, "Alice, so finally you appeared."
"What?" Alice was confused. They didn’t see each other in summer vacations. She thought Ryan Butler would be very happy to see her but his reaction was opposite to her expectations.
"Don't pretend. If you want to break up, just speak it out directly. Why are you trying to hide? Why are you avoiding me?" Ryan spoke angrily.
"I didn't hide..." She was working at a place for the past two months. That’s why she canceled many dates with Ryan Butler. She didn’t tell him about her work because she wanted to keep her dignity in front of Ryan. But Ryan misunderstood her. He thought that she intentionally hide herself because she didn't want to see him.
Alice was nervous and tried to explain, "I didn't hide. I was busy with something. If you don't trust me, you can ask Laura." Alice explained, and her gaze shifted to Laura. She wanted Laura to help her in explaining this.
Laura looked at her and said, "Alice, don't cheat Ryan. You told me that you wanted to break up with Ryan Butler..."
Alice was shocked and confused. WTF did this B**tch say?
"Laura, what are you saying? When did I say that?" Alice screamed, but then lowering down her voice with endless doubts. Slice didn't know why Laura betrayed her at this time.
She looked at Laura’s innocent face, and her heart suddenly ached. She felt like she never knew Laura. She thought about the embarrassment of borrowing money from her family, and now the deceptive face of Laura.
Suddenly, Alice seemed to see something.
With no doubt, Ryan Butler believed what Laura said. He said coldly, "Alice, what else do you want to say?"
"I..." Alice wanted to say a lot of things, but now her words were stuck in her throat and she couldn’t utter a word...

"Okay, break up." Ryan Butler said and turned his back against Alice. He walked into Laura’s house where Laura’s mother warmly greeted him. It was obvious, that he was not going there for the first time.
Alice kept standing and staring at his back.
Laura came closer to Alice and whispered, "Alice, Ryan has broken up with you, now you should stop flattering him. You should understand that you two were just a mismatch. You should listen to your mother and should get married and have children. There are big differences between you and Ryan." Laura proudly turned around and entered her house.
Alice stood still. Although it was a hot day in September but she felt extremely chilly from toes to hands.

Chapter 3
Leaving Laura’s house, Alice got into a bus to the suburb of Yangcheng. In front of a villa, the bust stopped. Alice got off and walked towards its entrance. During her summer vacation, she worked here. The owner of the villa was a crippled man. Alice worked as a servant here for nearly two months and only met him twice.
She entered the villa and was about to sweep the floor and clean the table, but she heard a loud noise from the corner of the stairs.
Alice was scared. She looked up and saw a man lying on the ground, struggling, and behind him was an overturned wheelchair.
Alice hurriedly went up to help him. Although she just met him a few times, but when she saw the wheelchair, she thought that this man must be the owner of the villa.
But as Alice came closer to the man, he said coldly, "Don't come here." He didn’t like being touched.
Alice was stunned, and her hand stopped in the air. "Sir, are you ok?"
“Leave me alone.” The man carefully propped his hand on the floor and tried to get back into the wheelchair. However, his legs made him fall back to the floor again. He hammered his leg hard with disgust ion his eyes. Alice can't just stand and watch, regardless of the man's order she reached out to help him get back to the wheelchair.
A faint fragrance running into the tip of Ronaldo Bevan’s nose. With a sense of soft-touch from the girl's hands, his shoulders were tightened slightly and helped him to sit back at the wheelchair. He wanted to get angry, but after seeing the innocent smile on the girl's face, his anger suddenly disappeared.
"Sir, what happened to you?"
Ronaldo Bevan heard the question, shook his head, and said nothing.
Alice felt the loneliness of this man, and somewhat sour aroused from her deep heart. She kept talking with him and told him several jokes to make him happy. Ronaldo Bevan didn't laugh, but his eyes changed into tender and relax.
When Darren Watson came, he saw such an amazing scene. He was stunned. After Mr. Ronaldo Bevan’s accident, he never saw him like this.
"Mr. Darren Watson." Alice saw Darren Watson. She knew Darren Watson. He used to her wages. Alice was afraid that Darren Watson would think that she is lazy, so she immediately continued her work.
Darren Watson went to Ronaldo Bevan and whispered, "Mr. Bevan, Miss Gray, has already gone abroad..."
Miss Gray, Annabelle Gray, a very beautiful girl, was Ronaldo Bevan's fiancé. After Ronaldo’s accident, she never came to meet him again. They were going to get married, but the news came that Annabelle Gray has gone abroad to study. Darren Watson didn't expect Annabelle Gray would choose to leave so quickly. And he feared that Ronaldo Bevan would become very sad after hearing this news. He was silently noticing Ronaldo’s expressions.
Ronaldo Bevan uttered a bitter smile and asked, "Darren, am I look terrible now?"
Since Ronaldo Bevan has lost a pair of legs, he can only move by wheelchair. He is the Head of Bevan’s Enterprise, who used to dominate Yangcheng, but now disabled. He has to live on the care and mercy of others for the rest of his life. Darren Watson's heart has never been so heavy.
"Mr. Ronaldo Bevan, your legs will be better," he said with a heavy heart.
...
After Darren Watson left, there was only Alice and Ronaldo Bevan staying in the villa. While cleaning the villa, Alice got a glance of spirit that maybe she could borrow some money from Mr. Bevan. After completing the cleaning, she looked at the man in the wheelchair. It’s been a long time. The man was still sitting near the window and was silently looking at the scenery outside. His face looked expressionless and silent.
Alice could not help but walk forward. She wanted to ask for the money from Mr. Ronaldo Bevan, but she didn’t know how to start.
After a moment, the man seems to feel Alice's approach. He softly asked her, "Is there any problem?"
Alice was nervous but she has to ask, she has no other choice. She tightly grabbed her dress. Her voice trembled, "Sir... Can I borrow some money from you?"

Top 2 Ad Creative of Rnovel

Ad Details ：

Headline ：--If marriage becomes a way of contract, will you fall in love with the man you’ll marry?--

Text ：t was a long and hot summer in Yangcheng. The room is like a steamer with no air condition installed. Alice, who was using the hand fan, founded that it did little help for cooling down her hot body. She opened the door and went outside. Till she came to the corner of the living room, she heard some noise.
“Mom, I hate going to school! Don’t force me!”
"Honey, you are sixteen years old and you are a big child. If you're not gonna school, do you want to earn your meal based on these video games? "
"I'm not just playing games. It is my dream to become a professional e-sports player! School is not a place for me! "
Hearing this conversation, Alice already knew that her younger brother was quarreling with their mother about school issues. She was about to turn around when she heard her younger brother saying, "Our family is so poor, Alice will go to university this year. Our family cannot afford the tuition fee of two students!"
"Which university? Alice is not going to university. She will be married soon. Your father has decided for her. Because of your sister's marriage, we're gonna live a rich and happy life soon."
"What? You are planning for her wedding? Does Alice know this?" Dora asked surprisingly.
Alice was stunned. “Am I hanging in a bad dream?” She asked herself inside hesitantly. She was only 18 years old, though the age was corrected into 20 on her ID Card. Only because of the family planning regulations that the second child of the family can only be born after four years after having the first child as a girl. Therefore, on her ID card, they reported her two years older than her actual age.
And now they force her to get married?
"Alice is a girl. Sooner or later, she has married another guy and leave our family. We don’t think giving high education to her is as necessary as to you. We are happy, the fiance agreed to give us two apartments as the compensation of this marriage."
Two apartments? Alice clenched her hand into a fist. Did that mean mother was gonna sell her daughter for two apartments? That reminded her of some childhood memories, her parents always favored her younger brother. She always thought that it was just a misunderstanding. After all, her brother was younger, and a child naturally needs more attention. But now, when Alice heard this whole conversation, her heart was hurt and full of anger.
Only because she was a girl, she didn't have the right to enjoy equal parental love and get highly educated? She was better than her younger brother, but her mother was biased.
Alice knew that she could not do anything, She wanted to escape in her way. Alice chose to borrow money for her university tuition since she knew that her mother would not give one penny to her.
...
Standing outside the door of Laura Scott's house, Alice took a deep breath and knocked it. She could not control her tears when she thought about the conversation she just had with her mom.
Laura opened the door, "Alice, what's wrong? Why are you crying?"
Alice quickly wiped her tears and went in.
Laura’s mother saw Alice, giving her a warm smile, "Oh, Alice. Come, sit here."
Alice was not comfortable. Every time she came to Laura’s house, she could feel the kindness of the whole family. Laura’s mother always greeted her warmly, but this time, she was here to borrow money.
Alice sat down. After a moment, she decided to say, "Auntie, I... Can I borrow some money from you? "
Laura’s mother was surprised, "What happened, is there any difficulty?"
Alice pinched the corners of her clothes. Some things were really hard to discuss. "My mother... doesn’t want me to go to university. Instead, they force me to get married to a man that I never know before. I... I hope you could lend me some money so that I could go to university and escape form my family’s plan. I'll pay you back with the interest..."
A long moment of silence was lasting since the last word was murmured out form Alice’s mouth. The long silence depressed Alice and makes her feel tense. She lowered her head and didn’t dare to look at Laura’s mother’s face.
Laura's mother sighed, "Alice, I want to help you, but our financial condition is not stable and I can't help you with this matter at the moment..."
Alice's family does not have a good financial condition, which is known to everyone. Laura's mother didn't lend her money only because of the worries that Alice cannot give it back. The Scott family can afford the money, but they didn't want to.
Alice lowered her eyes and fixed them on the ground. Yes at that time, she was totally sad and hopeless in the heart. Tears floated in her eyes and finally dropped down on the ground.

Chapter 2
Alice knew that borrowing money is never an easy thing. Especially when she was only an 18-year-old student who is about to university. And she has no right to force anyone to lend her money.
"OK... Thank you, aunt..." Alice said and stood up. She was embarrassed to stay here for even one second.
Laura held Alice’s arm and said, "Alice, don't worry. Talk to your mother again. Maybe she will change her mind."
Alice's heart sank, she told Laura about the conversation she heard today.
"What? Your father planned a marriage to you? But you are only eighteen?" Laura was shocked.
Alice smiled bitterly, "That's why I came here to borrow money from you..."
"Alice, don't worry, we can find another way out..." Laura said.
"Anyway, thank you, Laura." Although she didn't get the money, she felt warmed and satisfied when Laura shew her sincere concern.
They walked to the door and saw a boy wearing a white shirt coming towards them. Alice looked up. Ryan Butler? Why is he here? She was confused. She was very busy during these summer vacations and didn’t get the time to contact Ryan Butler. But she was happy to see him.
"Ryan!" She walked towards the young boy without noticing the disgust in his eyes.
Ryan Butler also came towards her. When she was only a step away, he stopped and said, "Alice, so finally you appeared."
"What?" Alice was confused. They didn’t see each other in summer vacations. She thought Ryan Butler would be very happy to see her but his reaction was opposite to her expectations.
"Don't pretend. If you want to break up, just speak it out directly. Why are you trying to hide? Why are you avoiding me?" Ryan spoke angrily.
"I didn't hide..." She was working at a place for the past two months. That’s why she canceled many dates with Ryan Butler. She didn’t tell him about her work because she wanted to keep her dignity in front of Ryan. But Ryan misunderstood her. He thought that she intentionally hide herself because she didn't want to see him.
Alice was nervous and tried to explain, "I didn't hide. I was busy with something. If you don't trust me, you can ask Laura." Alice explained, and her gaze shifted to Laura. She wanted Laura to help her in explaining this.
Laura looked at her and said, "Alice, don't cheat Ryan. You told me that you wanted to break up with Ryan Butler..."
Alice was shocked and confused. WTF did this B**tch say?
"Laura, what are you saying? When did I say that?" Alice screamed, but then lowering down her voice with endless doubts. Slice didn't know why Laura betrayed her at this time.
She looked at Laura’s innocent face, and her heart suddenly ached. She felt like she never knew Laura. She thought about the embarrassment of borrowing money from her family, and now the deceptive face of Laura.
Suddenly, Alice seemed to see something.
With no doubt, Ryan Butler believed what Laura said. He said coldly, "Alice, what else do you want to say?"
"I..." Alice wanted to say a lot of things, but now her words were stuck in her throat and she couldn’t utter a word...

"Okay, break up." Ryan Butler said and turned his back against Alice. He walked into Laura’s house where Laura’s mother warmly greeted him. It was obvious, that he was not going there for the first time.
Alice kept standing and staring at his back.
Laura came closer to Alice and whispered, "Alice, Ryan has broken up with you, now you should stop flattering him. You should understand that you two were just a mismatch. You should listen to your mother and should get married and have children. There are big differences between you and Ryan." Laura proudly turned around and entered her house.
Alice stood still. Although it was a hot day in September but she felt extremely chilly from toes to hands.

Chapter 3
Leaving Laura’s house, Alice got into a bus to the suburb of Yangcheng. In front of a villa, the bust stopped. Alice got off and walked towards its entrance. During her summer vacation, she worked here. The owner of the villa was a crippled man. Alice worked as a servant here for nearly two months and only met him twice.
She entered the villa and was about to sweep the floor and clean the table, but she heard a loud noise from the corner of the stairs.
Alice was scared. She looked up and saw a man lying on the ground, struggling, and behind him was an overturned wheelchair.
Alice hurriedly went up to help him. Although she just met him a few times, but when she saw the wheelchair, she thought that this man must be the owner of the villa.
But as Alice came closer to the man, he said coldly, "Don't come here." He didn’t like being touched.
Alice was stunned, and her hand stopped in the air. "Sir, are you ok?"
“Leave me alone.” The man carefully propped his hand on the floor and tried to get back into the wheelchair. However, his legs made him fall back to the floor again. He hammered his leg hard with disgust ion his eyes. Alice can't just stand and watch, regardless of the man's order she reached out to help him get back to the wheelchair.
A faint fragrance running into the tip of Ronaldo Bevan’s nose. With a sense of soft-touch from the girl's hands, his shoulders were tightened slightly and helped him to sit back at the wheelchair. He wanted to get angry, but after seeing the innocent smile on the girl's face, his anger suddenly disappeared.
"Sir, what happened to you?"
Ronaldo Bevan heard the question, shook his head, and said nothing.
Alice felt the loneliness of this man, and somewhat sour aroused from her deep heart. She kept talking with him and told him several jokes to make him happy. Ronaldo Bevan didn't laugh, but his eyes changed into tender and relax.
When Darren Watson came, he saw such an amazing scene. He was stunned. After Mr. Ronaldo Bevan’s accident, he never saw him like this.
"Mr. Darren Watson." Alice saw Darren Watson. She knew Darren Watson. He used to her wages. Alice was afraid that Darren Watson would think that she is lazy, so she immediately continued her work.
Darren Watson went to Ronaldo Bevan and whispered, "Mr. Bevan, Miss Gray, has already gone abroad..."
Miss Gray, Annabelle Gray, a very beautiful girl, was Ronaldo Bevan's fiancé. After Ronaldo’s accident, she never came to meet him again. They were going to get married, but the news came that Annabelle Gray has gone abroad to study. Darren Watson didn't expect Annabelle Gray would choose to leave so quickly. And he feared that Ronaldo Bevan would become very sad after hearing this news. He was silently noticing Ronaldo’s expressions.
Ronaldo Bevan uttered a bitter smile and asked, "Darren, am I look terrible now?"
Since Ronaldo Bevan has lost a pair of legs, he can only move by wheelchair. He is the Head of Bevan’s Enterprise, who used to dominate Yangcheng, but now disabled. He has to live on the care and mercy of others for the rest of his life. Darren Watson's heart has never been so heavy.
"Mr. Ronaldo Bevan, your legs will be better," he said with a heavy heart.
...
After Darren Watson left, there was only Alice and Ronaldo Bevan staying in the villa. While cleaning the villa, Alice got a glance of spirit that maybe she could borrow some money from Mr. Bevan. After completing the cleaning, she looked at the man in the wheelchair. It’s been a long time. The man was still sitting near the window and was silently looking at the scenery outside. His face looked expressionless and silent.
Alice could not help but walk forward. She wanted to ask for the money from Mr. Ronaldo Bevan, but she didn’t know how to start.
After a moment, the man seems to feel Alice's approach. He softly asked her, "Is there any problem?"
Alice was nervous but she has to ask, she has no other choice. She tightly grabbed her dress. Her voice trembled, "Sir... Can I borrow some money from you?"

Top 3 Ad Creative of Rnovel

Ad Details ：

Headline ：--If marriage becomes a way of contract, will you fall in love with the man you’ll marry?--

Text ：t was a long and hot summer in Yangcheng. The room is like a steamer with no air condition installed. Alice, who was using the hand fan, founded that it did little help for cooling down her hot body. She opened the door and went outside. Till she came to the corner of the living room, she heard some noise.
“Mom, I hate going to school! Don’t force me!”
"Honey, you are sixteen years old and you are a big child. If you're not gonna school, do you want to earn your meal based on these video games? "
"I'm not just playing games. It is my dream to become a professional e-sports player! School is not a place for me! "
Hearing this conversation, Alice already knew that her younger brother was quarreling with their mother about school issues. She was about to turn around when she heard her younger brother saying, "Our family is so poor, Alice will go to university this year. Our family cannot afford the tuition fee of two students!"
"Which university? Alice is not going to university. She will be married soon. Your father has decided for her. Because of your sister's marriage, we're gonna live a rich and happy life soon."
"What? You are planning for her wedding? Does Alice know this?" Dora asked surprisingly.
Alice was stunned. “Am I hanging in a bad dream?” She asked herself inside hesitantly. She was only 18 years old, though the age was corrected into 20 on her ID Card. Only because of the family planning regulations that the second child of the family can only be born after four years after having the first child as a girl. Therefore, on her ID card, they reported her two years older than her actual age.
And now they force her to get married?
"Alice is a girl. Sooner or later, she has married another guy and leave our family. We don’t think giving high education to her is as necessary as to you. We are happy, the fiance agreed to give us two apartments as the compensation of this marriage."
Two apartments? Alice clenched her hand into a fist. Did that mean mother was gonna sell her daughter for two apartments? That reminded her of some childhood memories, her parents always favored her younger brother. She always thought that it was just a misunderstanding. After all, her brother was younger, and a child naturally needs more attention. But now, when Alice heard this whole conversation, her heart was hurt and full of anger.
Only because she was a girl, she didn't have the right to enjoy equal parental love and get highly educated? She was better than her younger brother, but her mother was biased.
Alice knew that she could not do anything, She wanted to escape in her way. Alice chose to borrow money for her university tuition since she knew that her mother would not give one penny to her.
...
Standing outside the door of Laura Scott's house, Alice took a deep breath and knocked it. She could not control her tears when she thought about the conversation she just had with her mom.
Laura opened the door, "Alice, what's wrong? Why are you crying?"
Alice quickly wiped her tears and went in.
Laura’s mother saw Alice, giving her a warm smile, "Oh, Alice. Come, sit here."
Alice was not comfortable. Every time she came to Laura’s house, she could feel the kindness of the whole family. Laura’s mother always greeted her warmly, but this time, she was here to borrow money.
Alice sat down. After a moment, she decided to say, "Auntie, I... Can I borrow some money from you? "
Laura’s mother was surprised, "What happened, is there any difficulty?"
Alice pinched the corners of her clothes. Some things were really hard to discuss. "My mother... doesn’t want me to go to university. Instead, they force me to get married to a man that I never know before. I... I hope you could lend me some money so that I could go to university and escape form my family’s plan. I'll pay you back with the interest..."
A long moment of silence was lasting since the last word was murmured out form Alice’s mouth. The long silence depressed Alice and makes her feel tense. She lowered her head and didn’t dare to look at Laura’s mother’s face.
Laura's mother sighed, "Alice, I want to help you, but our financial condition is not stable and I can't help you with this matter at the moment..."
Alice's family does not have a good financial condition, which is known to everyone. Laura's mother didn't lend her money only because of the worries that Alice cannot give it back. The Scott family can afford the money, but they didn't want to.
Alice lowered her eyes and fixed them on the ground. Yes at that time, she was totally sad and hopeless in the heart. Tears floated in her eyes and finally dropped down on the ground.

Chapter 2
Alice knew that borrowing money is never an easy thing. Especially when she was only an 18-year-old student who is about to university. And she has no right to force anyone to lend her money.
"OK... Thank you, aunt..." Alice said and stood up. She was embarrassed to stay here for even one second.
Laura held Alice’s arm and said, "Alice, don't worry. Talk to your mother again. Maybe she will change her mind."
Alice's heart sank, she told Laura about the conversation she heard today.
"What? Your father planned a marriage to you? But you are only eighteen?" Laura was shocked.
Alice smiled bitterly, "That's why I came here to borrow money from you..."
"Alice, don't worry, we can find another way out..." Laura said.
"Anyway, thank you, Laura." Although she didn't get the money, she felt warmed and satisfied when Laura shew her sincere concern.
They walked to the door and saw a boy wearing a white shirt coming towards them. Alice looked up. Ryan Butler? Why is he here? She was confused. She was very busy during these summer vacations and didn’t get the time to contact Ryan Butler. But she was happy to see him.
"Ryan!" She walked towards the young boy without noticing the disgust in his eyes.
Ryan Butler also came towards her. When she was only a step away, he stopped and said, "Alice, so finally you appeared."
"What?" Alice was confused. They didn’t see each other in summer vacations. She thought Ryan Butler would be very happy to see her but his reaction was opposite to her expectations.
"Don't pretend. If you want to break up, just speak it out directly. Why are you trying to hide? Why are you avoiding me?" Ryan spoke angrily.
"I didn't hide..." She was working at a place for the past two months. That’s why she canceled many dates with Ryan Butler. She didn’t tell him about her work because she wanted to keep her dignity in front of Ryan. But Ryan misunderstood her. He thought that she intentionally hide herself because she didn't want to see him.
Alice was nervous and tried to explain, "I didn't hide. I was busy with something. If you don't trust me, you can ask Laura." Alice explained, and her gaze shifted to Laura. She wanted Laura to help her in explaining this.
Laura looked at her and said, "Alice, don't cheat Ryan. You told me that you wanted to break up with Ryan Butler..."
Alice was shocked and confused. WTF did this B**tch say?
"Laura, what are you saying? When did I say that?" Alice screamed, but then lowering down her voice with endless doubts. Slice didn't know why Laura betrayed her at this time.
She looked at Laura’s innocent face, and her heart suddenly ached. She felt like she never knew Laura. She thought about the embarrassment of borrowing money from her family, and now the deceptive face of Laura.
Suddenly, Alice seemed to see something.
With no doubt, Ryan Butler believed what Laura said. He said coldly, "Alice, what else do you want to say?"
"I..." Alice wanted to say a lot of things, but now her words were stuck in her throat and she couldn’t utter a word...

"Okay, break up." Ryan Butler said and turned his back against Alice. He walked into Laura’s house where Laura’s mother warmly greeted him. It was obvious, that he was not going there for the first time.
Alice kept standing and staring at his back.
Laura came closer to Alice and whispered, "Alice, Ryan has broken up with you, now you should stop flattering him. You should understand that you two were just a mismatch. You should listen to your mother and should get married and have children. There are big differences between you and Ryan." Laura proudly turned around and entered her house.
Alice stood still. Although it was a hot day in September but she felt extremely chilly from toes to hands.

Chapter 3
Leaving Laura’s house, Alice got into a bus to the suburb of Yangcheng. In front of a villa, the bust stopped. Alice got off and walked towards its entrance. During her summer vacation, she worked here. The owner of the villa was a crippled man. Alice worked as a servant here for nearly two months and only met him twice.
She entered the villa and was about to sweep the floor and clean the table, but she heard a loud noise from the corner of the stairs.
Alice was scared. She looked up and saw a man lying on the ground, struggling, and behind him was an overturned wheelchair.
Alice hurriedly went up to help him. Although she just met him a few times, but when she saw the wheelchair, she thought that this man must be the owner of the villa.
But as Alice came closer to the man, he said coldly, "Don't come here." He didn’t like being touched.
Alice was stunned, and her hand stopped in the air. "Sir, are you ok?"
“Leave me alone.” The man carefully propped his hand on the floor and tried to get back into the wheelchair. However, his legs made him fall back to the floor again. He hammered his leg hard with disgust ion his eyes. Alice can't just stand and watch, regardless of the man's order she reached out to help him get back to the wheelchair.
A faint fragrance running into the tip of Ronaldo Bevan’s nose. With a sense of soft-touch from the girl's hands, his shoulders were tightened slightly and helped him to sit back at the wheelchair. He wanted to get angry, but after seeing the innocent smile on the girl's face, his anger suddenly disappeared.
"Sir, what happened to you?"
Ronaldo Bevan heard the question, shook his head, and said nothing.
Alice felt the loneliness of this man, and somewhat sour aroused from her deep heart. She kept talking with him and told him several jokes to make him happy. Ronaldo Bevan didn't laugh, but his eyes changed into tender and relax.
When Darren Watson came, he saw such an amazing scene. He was stunned. After Mr. Ronaldo Bevan’s accident, he never saw him like this.
"Mr. Darren Watson." Alice saw Darren Watson. She knew Darren Watson. He used to her wages. Alice was afraid that Darren Watson would think that she is lazy, so she immediately continued her work.
Darren Watson went to Ronaldo Bevan and whispered, "Mr. Bevan, Miss Gray, has already gone abroad..."
Miss Gray, Annabelle Gray, a very beautiful girl, was Ronaldo Bevan's fiancé. After Ronaldo’s accident, she never came to meet him again. They were going to get married, but the news came that Annabelle Gray has gone abroad to study. Darren Watson didn't expect Annabelle Gray would choose to leave so quickly. And he feared that Ronaldo Bevan would become very sad after hearing this news. He was silently noticing Ronaldo’s expressions.
Ronaldo Bevan uttered a bitter smile and asked, "Darren, am I look terrible now?"
Since Ronaldo Bevan has lost a pair of legs, he can only move by wheelchair. He is the Head of Bevan’s Enterprise, who used to dominate Yangcheng, but now disabled. He has to live on the care and mercy of others for the rest of his life. Darren Watson's heart has never been so heavy.
"Mr. Ronaldo Bevan, your legs will be better," he said with a heavy heart.
...
After Darren Watson left, there was only Alice and Ronaldo Bevan staying in the villa. While cleaning the villa, Alice got a glance of spirit that maybe she could borrow some money from Mr. Bevan. After completing the cleaning, she looked at the man in the wheelchair. It’s been a long time. The man was still sitting near the window and was silently looking at the scenery outside. His face looked expressionless and silent.
Alice could not help but walk forward. She wanted to ask for the money from Mr. Ronaldo Bevan, but she didn’t know how to start.
After a moment, the man seems to feel Alice's approach. He softly asked her, "Is there any problem?"
Alice was nervous but she has to ask, she has no other choice. She tightly grabbed her dress. Her voice trembled, "Sir... Can I borrow some money from you?"

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Rnovel in recent advertising is Audience Network, and the main creative type is Image.

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