Road Glider Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Road Glider's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Road Glider.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Road Glider
App Name : Road Glider
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : SayGames LLC
Publisher : Instagram,Facebook,Freeroam City Online,奥特勇士大冒险-6岁儿童免费游戏铠甲战士,برنامج تركيب الصور مع اشكال متنوعة,蛇蛇游戏 - 单机游戏集合,Spinner Evolution - Merge It!,飞机大战-飞行模拟射击游戏大全
Total creative ads during the time period : 56
Duration : 164
Popularity : 16,523
Check ASO Keywords of Road Glider
2. Road Glider’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Road Glider in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Road Glider in the recent period. As of 2021-03-16, among the Road Glider‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 93.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 6.25%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Road Glider's the proportion of networks impressions are placed like this:
Mobvista's proportion is 26.43%,
Facebook's proportion is 24.52%,
Audience Network's proportion is 24.52%,
Instagram's proportion is 24.52%,
's proportion is .
In the date of 2021-03-16, Road Glider‘s network with the most ads is Facebook and its proportion is 31.25%.
3. Top 3 Ad Creative Analysis of Road Glider
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Road Glider. We can see some advertising trends.
Top 1 Ad Creative of Road Glider
Ad Details ：
Headline ：Road Glider
Text ：Exciting adventure on sky glider.Race ......
Top 2 Ad Creative of Road Glider
Ad Details ：
Headline ：Cool gliders race.
Text ：Tap harder to run faster.
Top 3 Ad Creative of Road Glider
Ad Details ：
Headline ：Cool gliders race.
Text ：Speed up and jump as far as you can.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 2 | 1 |
| Popularity | 860 | 51 | 51 |
| Dimensions | 1200 x 627 | 288 x 512 | 360 x 360 |
| Creative Type | Image | Image | Video |
| Network | Mobvista | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 2 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | United States,Australia,United Kingdom,Canada | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Road Glider in recent advertising is Mobvista, and the main creative type is Image.
In conclusion: The above is a free Road Glider's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Road Glider, you can click the app name below to view related reports, or you can find more info in ASOTools.