Roadtrippers - Trip Planner Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Roadtrippers - Trip Planner's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Roadtrippers - Trip Planner.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Roadtrippers - Trip Planner
App Name : Roadtrippers - Trip Planner
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Roadtrippers
Publisher : Instagram,Facebook,Cross Battlefield Fire,Close Up Character: Guess the Picture Quiz!,托马斯汽车游戏：光头强的登山赛车&天天极品爆裂飞车#撞头跑跑卡丁车,Snow - Selfie Camera, Art Photos,经典合金弹头游戏宠物版,点泡泡 - Tap Tap Bubble
Total creative ads during the time period : 212
Duration : 667
Popularity : 31,964
Check ASO Keywords of Roadtrippers - Trip Planner
2. Roadtrippers - Trip Planner’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Roadtrippers - Trip Planner in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Roadtrippers - Trip Planner in the recent period. As of 2021-03-16, among the Roadtrippers - Trip Planner‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.27%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.73%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Roadtrippers - Trip Planner's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.65%,
Instagram's proportion is 48.35%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Roadtrippers - Trip Planner‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Roadtrippers - Trip Planner
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Roadtrippers - Trip Planner. We can see some advertising trends.
Top 1 Ad Creative of Roadtrippers - Trip Planner
Ad Details ：
Headline ：Plan Your Next Trip
Text ：Start planning your next road trip! Upgrade to Roadtrippers Plus to add even more stops, collaborate with friends, get exclusive deals, and more!
Top 2 Ad Creative of Roadtrippers - Trip Planner
Ad Details ：
Headline ：Plan Your Next Trip
Text ：Start planning your next road trip! Upgrade to Roadtrippers Plus to add even more stops, collaborate with friends, get exclusive deals, and more!
Top 3 Ad Creative of Roadtrippers - Trip Planner
Ad Details ：
Headline ：Take better road trips
Text ：Use Roadtrippers Plus to create a unique road trip that’s memorable, fun, and customized to your interests.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 261 | 261 | 261 |
| Popularity | 987 | 987 | 973 |
| Dimensions | 600 x 600 | 600 x 600 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 3 |
| Countries | United States | United States | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Roadtrippers - Trip Planner in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Roadtrippers - Trip Planner's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Roadtrippers - Trip Planner, you can click the app name below to view related reports, or you can find more info in ASOTools.