Roblox Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Roblox's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Roblox.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Roblox
App Name : Roblox
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Facebook
Developer : Roblox Corporation
Publisher : Crazy Horizontal bar,真人摔跤战斗,Pixel Block Gun 3D,奇怪的任意球,Spider Square,Unforgiving,Drift City 2017,Thumb Drift - Furious Racing,Camera 3D Hologram Prank,Calc Dash - Free Run Game -
Total creative ads during the time period : 10,000
Duration : 1,566
Popularity : 3,122,389
Check ASO Keywords of Roblox
2. Roblox’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Roblox in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Roblox in the recent period. As of 2021-03-16, among the Roblox‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Roblox's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 99.08%,
Instagram's proportion is 0.92%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Roblox‘s network with the most ads is Google Ads(Admob) and its proportion is 92.86%.
3. Top 3 Ad Creative Analysis of Roblox
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Roblox. We can see some advertising trends.
Top 1 Ad Creative of Roblox
Ad Details ：
Headline ：Roblox Mobile Trailer
Text ：
Top 2 Ad Creative of Roblox
Ad Details ：
Headline ：Thousands of Free Games.
Text ：Unleash Your Creativity!
Top 3 Ad Creative of Roblox
Ad Details ：
Headline ：Thousands of Free Games.
Text ：Cross-Platform Play.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 631 | 290 | 291 |
| Popularity | 1,000 | 998 | 992 |
| Dimensions | 854 x 480 | 640 x 360 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | YouTube | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 2 | 3 |
| Countries | Romania | Canada,United States,United Kingdom,Australia | United States,Canada,United Kingdom,Australia |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Roblox in recent advertising is YouTube, and the main creative type is Video.
In conclusion: The above is a free Roblox's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Roblox, you can click the app name below to view related reports, or you can find more info in ASOTools.