Roem Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Roem’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Roem.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Roem

App Name : Roem

Logo

Roem-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Abiss Co.

Publisher :

Total creative ads during the time period : 38

Duration : 144

Popularity : 3,254

2. Roem’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Roem in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Roem in the recent period. As of 2020-09-07, among the Roem‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 42.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 57.14%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Roem’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 71.83%,

Audience Network’s proportion is 28.17%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Roem‘s network with the most ads is Facebook and its proportion is 71.43%.

3. Top 3 Ad Creative Analysis of Roem

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Roem. We can see some advertising trends.

Top 1 Ad Creative of Roem

Ad Details :

Headline :Roem - Pixel Heroes World

Text :ROEM (Ruler Of Empires) This is the IDLE AFK RPG everyone REALLY wants to play. We invite HEROES to the world of ROEM, where you can reminisce about your childhood memories. Game Introduction The enormous IDLE AFK 2D RPG ROEM (Ruler Of Empires) displays lateral scrolling, Proceed with the story and....

Top 2 Ad Creative of Roem

Ad Details :

Headline :Roem - Pixel Heroes World

Text :ROEM (Ruler Of Empires) This is the IDLE AFK RPG everyone REALLY wants to play. We invite HEROES to the world of ROEM, where you can reminisce about your childhood memories. Game Introduction The enormous IDLE AFK 2D RPG ROEM (Ruler Of Empires) displays lateral scrolling, Proceed with the story and....

Top 3 Ad Creative of Roem

Ad Details :

Headline :Roem - Adventure RPG

Text :ROEM (Ruler Of Empires) This is the IDLE AFK RPG everyone REALLY wants to play. We invite HEROES to the world of ROEM, where you can reminisce about your childhood memories. Game Introduction The enormous IDLE AFK 2D RPG ROEM (Ruler Of Empires) displays lateral scrolling, Proceed with the story and....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 10 10 12
Popularity 72 72 66
Dimensions 1080 x 1080 1080 x 1080 1200 x 628
Creative Type Image Image Image
Network Messenger Instagram Messenger
Related Ads 1 1 2
Countries Taiwan Taiwan United States,United Kingdom,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Roem in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Roem’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Roem, you can click the app name below to view related reports.