Rope Puzzle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rope Puzzle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rope Puzzle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rope Puzzle
App Name : Rope Puzzle
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : One Tap Studio
Publisher : Instagram,Car Toons,Cubed Craft: Survival,Onet Bubble Mania,BoBoiBoy: Adudu Attacks! 2,BoBoiBoy: Ejojo Attacks
Total creative ads during the time period : 221
Duration : 511
Popularity : 133,141
Check ASO Keywords of Rope Puzzle
2. Rope Puzzle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rope Puzzle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rope Puzzle in the recent period. As of 2021-03-15, among the Rope Puzzle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rope Puzzle's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.87%,
Messenger's proportion is 22.41%,
Audience Network's proportion is 22.36%,
Instagram's proportion is 22.36%,
UnityAds's proportion is 0.0%.
In the date of 2021-03-15, Rope Puzzle‘s network with the most ads is Facebook and its proportion is 24.36%.
3. Top 3 Ad Creative Analysis of Rope Puzzle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rope Puzzle. We can see some advertising trends.
Top 1 Ad Creative of Rope Puzzle
Ad Details ：
Headline ：Can you do it better?
Text ：Addictive game, play it for free
Top 2 Ad Creative of Rope Puzzle
Ad Details ：
Headline ：Can you do it better?
Text ：
Top 3 Ad Creative of Rope Puzzle
Ad Details ：
Headline ：Can you do it better?
Text ：Addictive game, play it for free
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 416 | 438 | 416 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 960 | 1280 x 960 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | France,Portugal,Lithuania,Vietnam,Panama,Kuwait,Croatia,Sweden,Philippines,Serbia and Montenegro,Iraq,Colombia,Mexico,Netherlands,Russia,Argentina,Bahrian,Macau,Japan | Thailand,Japan,Switzerland,Singapore,India,Egypt,Mexico,Ireland,Australia,United Arab Emirates,Puerto Rico,France,Iraq,Croatia,South Africa,Romania,Vietnam,Slovak,Hungary | Thailand,Japan,Switzerland,Singapore,India,Egypt,Mexico,Ireland,Australia,United Arab Emirates,Puerto Rico,France,Iraq,Croatia,South Africa,Romania,Vietnam,Slovak,Hungary |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rope Puzzle in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Rope Puzzle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rope Puzzle, you can click the app name below to view related reports, or you can find more info in ASOTools.