Rossmann Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rossmann's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rossmann.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rossmann
App Name : Rossmann
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : ROSSMANN Magyarorszag Kereskedelmi Kft
Publisher : Instagram,Facebook,2048恋爱版-经典恋爱养成游戏
Total creative ads during the time period : 88
Duration : 1,726
Popularity : 25,704
Check ASO Keywords of Rossmann
2. Rossmann’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rossmann in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rossmann in the recent period. As of 2021-03-16, among the Rossmann‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Rossmann's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Rossmann‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Rossmann
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rossmann. We can see some advertising trends.
Top 1 Ad Creative of Rossmann
Ad Details ：
Headline ：Online Drogéria a Kezedben
Text ：A Rossmann+ kártya a Rossmanó kártya utódja, amit azért alkottunk meg, hogy még több kedvezményt tudjunk neked biztosítani.
Top 2 Ad Creative of Rossmann
Ad Details ：
Headline ：Mire vársz még? Kaparj és nyerj!
Text ：Mobilod most többet rejt egy appnál. Kaparj és nyerj a biztos kedvezményekért!
✔️ Garantált nyeremények
✔️ Akár 30-50% kedvezmény vagy ingyenes termék
✔️ 100 000 Ft értékű fődíj negyedévenként
Top 3 Ad Creative of Rossmann
Ad Details ：
Headline ：Mire vársz még? Kaparj és nyerj!
Text ：Mobilod most többet rejt egy appnál. Kaparj és nyerj a biztos kedvezményekért!
✔️ Garantált nyeremények
✔️ Akár 30-50% kedvezmény vagy ingyenes termék
✔️ 100 000 Ft értékű fődíj negyedévenként
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 223 | 183 | 183 |
| Popularity | 957 | 913 | 913 |
| Dimensions | 600 x 600 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 2 | 2 |
| Countries | United States,Hungary | Hungary | Hungary |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Rossmann in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Rossmann's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rossmann, you can click the app name below to view related reports, or you can find more info in ASOTools.